Rating: It's a start
Price: $ $ $ $
Location: United Kingdom
Eleven Everything: A Step Towards Sustainability
As we strive to build a more sustainable world, the fashion industry is being scrutinized for its impact on the environment, labour conditions, and animal welfare. In this context, Eleven Everything, a prominent fashion brand, has received an ‘It’s a start’ rating for its sustainability efforts.
Environment: A Long Way to Go
When it comes to the environment, Eleven Everything’s rating is ‘not good enough.’ The brand has not made significant progress in using eco-friendly materials in its products. This means that its manufacturing process might contribute to the depletion of natural resources and the release of harmful pollutants.
Additionally, there is no evidence to suggest that Eleven Everything is taking concrete measures to minimize textile waste during the production process. Textile waste is a major concern in the fashion industry, as it contributes to landfill overcrowding and environmental pollution. Without proper waste reduction strategies, the brand’s sustainability efforts remain questionable.
On a positive note, Eleven Everything manufactures its products locally, aiming to reduce its climate impact. By producing goods closer to its customer base, the brand minimizes transportation emissions associated with long-distance supply chains. However, more needs to be done in other areas to improve its overall environmental rating.
Labour: Making Progress, But Work Remains
When it comes to labour conditions, Eleven Everything’s rating is ‘it’s a start.’ The brand manufactures its products in-house, with a small team. This approach ensures better control over the working conditions and wages of its employees. However, there is no evidence to suggest that Eleven Everything ensures payment of a living wage, which is crucial for guaranteeing fair compensation.
Furthermore, the brand traces most of its supply chain, demonstrating a level of transparency. This is a positive step, as it allows consumers to make informed choices and ensures accountability throughout the production process. However, to improve its labour rating, Eleven Everything should take concrete action to ensure the payment of a living wage for all workers involved in its supply chain.
Animal Welfare: A Growing Concern
Animal welfare is an important aspect of sustainability, and Eleven Everything’s rating in this area is also ‘it’s a start.’ While the brand has a general statement about minimizing animal suffering, it lacks a formal animal welfare policy. This means that there are no clear guidelines or commitments in place to protect animals used in the fashion industry.
On a positive note, Eleven Everything does not use animal skin from sources such as leather, fur, down, angora, or exotic animal skin. However, it does use wool and exotic animal hair in its products. To improve its animal rating, the brand needs to adopt a more comprehensive approach towards animal welfare, ensuring the ethical sourcing and treatment of all animal-derived materials.
A Journey Towards Sustainability
While Eleven Everything’s overall rating is ‘It’s a start,’ the brand has made some progress towards sustainability. However, there is still work to be done in each of the three main areas: environment, labour, and animal welfare.
To enhance its environmental rating, Eleven Everything should focus on incorporating more eco-friendly materials into its production processes. Additionally, implementing effective waste reduction strategies will help minimize the brand’s impact on the environment.
In terms of labour conditions, Eleven Everything must prioritize the payment of a living wage throughout its supply chain. Ensuring fair compensation for all workers involved will improve the brand’s overall impact on the labour rating.
Lastly, to improve its animal rating, Eleven Everything needs to develop a formal animal welfare policy. This policy should outline clear guidelines and commitments towards the ethical treatment of animals used in its products.
As consumers, we have the power to demand change from fashion brands. By supporting those that prioritize sustainability, we can encourage the industry as a whole to adopt more responsible practices. While Eleven Everything is on its sustainability journey, it is crucial for the brand to take significant steps towards becoming a leader in the movement for a more sustainable fashion industry.