{"id":60680,"date":"2022-07-01T15:30:00","date_gmt":"2022-07-01T19:30:00","guid":{"rendered":"https:\/\/sustainablereview.com\/?p=60680"},"modified":"2024-08-05T02:22:45","modified_gmt":"2024-08-05T06:22:45","slug":"lepsze-marki-to-zrownowazony-rozwoj-adidas","status":"publish","type":"post","link":"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/","title":{"rendered":"Lepsze marki: Czy Adidas jest zr\u00f3wnowa\u017cony?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60680\" class=\"elementor elementor-60680 elementor-13727\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-65566870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65566870\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bfafe4b\" data-id=\"6bfafe4b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ef5257 elementor-widget elementor-widget-text-editor\" data-id=\"54ef5257\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We <span style=\"color: #35c139;\">Reviewed.<\/span> You <span style=\"color: #35c139;\">Benefit.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661e567b elementor-widget elementor-widget-heading\" data-id=\"661e567b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-small\">Get Insider Access to Discounts on Top Sustainable Brands We've Reviewed Just for You! WEEKLY!<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ac52fd elementor-widget elementor-widget-jet-popup-mailchimp\" data-id=\"68ac52fd\" data-element_type=\"widget\" data-widget_type=\"jet-popup-mailchimp.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-popup-mailchimp jet-popup-addons\"><div class=\"jet-popup-mailchimp\" data-settings=\"{&quot;redirect&quot;:false,&quot;redirect_url&quot;:&quot;#&quot;,&quot;target_list_id&quot;:&quot;0060c16ac6&quot;,&quot;close_popup_when_success&quot;:true}\">\n\t\t\t<form method=\"POST\" action=\"#\" class=\"jet-popup-mailchimp__form\">\n\t\t\t\t<div class=\"jet-popup-mailchimp__inner\">\n\t\t\t\t\t<div class=\"jet-popup-mailchimp__field-container\" data-column=\"75\" data-column-tablet=\"\" data-column-mobile=\"\"><input id=\"jet-popup-mailchimp-mail-68ac52fd\" class=\"jet-popup-mailchimp__field jet-popup-mailchimp__input jet-popup-mailchimp__mail-field\" type=\"email\" name=\"email\" placeholder=\"Enter email\" data-instance-data=\"[]\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"jet-popup-mailchimp__field-container jet-popup-mailchimp__submit-container\">\n\t\t\t\t\t\t<a class=\"jet-popup-mailchimp__submit elementor-button elementor-size-md\" href=\"#\"><span class=\"jet-popup-mailchimp__submit-text\">Subscribe<\/span><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-popup-mailchimp__message\"><div class=\"jet-popup-mailchimp__message-inner\"><span><\/span><\/div><\/div>\n\t\t\t<\/form>\n\t\t<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-726132b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"726132b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-632a7da4\" data-id=\"632a7da4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae0596d elementor-widget elementor-widget-text-editor\" data-id=\"4ae0596d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n<p>The German shoemaker is committed to a better shoe, but we need a better process. Is Adidas a <a href=\"https:\/\/sustainablereview-com.preview-domain.com\/9-sustainable-shoe-brands-for-men\/\">sustainable brand<\/a>?<\/p>\n\n\n\n<p>In December, Adidas announced plans to make 60% of its products using sustainable materials. They join a growing list of corporations changing their strategies to help build a healthier planet.<\/p>\n\n\n\n<p>Let&#8217;s find out if Adidas is sustainable. Do they put their money where their mouth is?<\/p>\n\n\n\n<p><strong>Dig deeper \u2192 2 min<\/strong><\/p>\n\n\n\n<h2>Founder story<\/h2>\n\n\n\n<p>The activewear brand 'Adidas&#8217; began in the quaint town of Bavaria, Germany, in 1949. It was founded by Adolf Dassler (the brother of Rudolf Dassler, founder of Puma). The fascinating origins of this brother-shoe rivalry are for an entirely different time. To scratch the surface, they were both members of the Nazi party in the 1930s.<\/p>\n\n\n\n<p>His brother Rudolf was more enthusiastic about politics, but they both worked closely with the government. They made sports shoes for the 1936 Berlin Olympics and Hitler Youth clubs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"733\" height=\"1024\" src=\"https:\/\/sustainablereview-com.preview-domain.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-733x1024.jpg\" alt=\"\" class=\"wp-image-13730\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-733x1024.jpg 733w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-215x300.jpg 215w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-768x1072.jpg 768w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-1100x1536.jpg 1100w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-45x63.jpg 45w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-600x838.jpg 600w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler-358x500.jpg 358w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adolf-dassler.jpg 1264w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<h2>Adidas, Sustainable Materials &amp; Packaging<\/h2>\n\n\n\n<p>The #2 sportswear supplier in the world sources recycled materials for inlay soles, textiles, metals, plastics, packaging, and rubber. Last year, Adidas ramped up its production of recycled materials. And they are setting some ambitious waste goals for the 2020s.<\/p>\n\n\n\n<p>Adidas is shifting to 100% recycled polyester by 2024. Last year, more than half came from recycled polyester. Meanwhile, 100% of Adidas cotton is backed by the <a href=\"http:\/\/bettercotton.org\" target=\"_blank\" rel=\"noreferrer noopener\">Better Cotton Initiative<\/a> and has been since 2018.<\/p>\n\n\n\n<h5>Plastic<\/h5>\n\n\n\n<p>Adidas also has a full product line made from Primeblue and Primegreen. Primeblue derives from ocean plastic, and Primegreen comes from plant-derived materials and other natural sources.<\/p>\n\n\n\n<p>Adidas partnered with <a href=\"https:\/\/www.parley.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parley<\/a>, an organization dedicated to ocean waste clean-up, to remove plastic from its supply chain. The partnership has already replaced the equivalent of billions of plastic bottles by sourcing materials from ocean plastic.<\/p>\n\n\n\n<h5>Animals<\/h5>\n\n\n\n<p>Animal welfare is also a consideration for the Sports Giant. Adidas does not use angora, cashmere, or other exotic animal skins or hair, which is a step in the right direction. However, Adidas does use leather, wool, and down feathers without specifying sources. Certifications are critical because the leather, wool, and the down industry is notorious for its unethical treatment of animals.<\/p>\n\n\n\n<h2>Sustainable Energy and Resources<\/h2>\n\n\n\n<p>With 2017 emissions as a baseline, Adidas plans to cut its GHG emissions by 30% in 2030.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/sustainablereview-com.preview-domain.com\/wp-content\/uploads\/2021\/02\/adidas-energy-1024x763.jpg\" alt=\"\" class=\"wp-image-13731\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy-1024x763.jpg 1024w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy-300x224.jpg 300w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy-768x572.jpg 768w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy-45x34.jpg 45w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy-600x447.jpg 600w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy-500x373.jpg 500w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-energy.jpg 1200w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<p>Likewise, Adidas expects to reach carbon neutrality by 2050. Sounds familiar, nothing special there. Regarding water use, <a href=\"https:\/\/www.adidas-group.com\/en\/sustainability\/managing-sustainability\/environmental-approach\/\" target=\"_blank\" rel=\"noreferrer noopener\">their site mentions the following:<\/a><\/p>\n\n\n\n<p><em>We aim to reduce water usage by 35% per employee by 2020 (2008 baseline) and reduce water intensity at our strategic suppliers by 20% by 2020 (2014 baseline).<\/em><\/p>\n\n\n\n<p>In 2020, they expected to remove hazardous chemicals from their supply chain. I&#8217;m looking for a follow-up on that.<\/p>\n\n\n\n<h2>Transparency &amp; Ethics<\/h2>\n\n\n\n<p>Adidas has a history of workers&#8217; rights violations.<\/p>\n\n\n\n<p>Recently, they committed to a slave-free supply chain. But in 2020, <a href=\"https:\/\/www.forbes.com\/sites\/siminamistreanu\/2020\/03\/02\/study-links-nike-adidas-and-apple-to-forced-uighur-labor\/?sh=3be07da71003\" target=\"_blank\" rel=\"noreferrer noopener\">a study by the Australian Strategic Policy Institute (ASPI)<\/a> linked Adidas to forced Uighur labor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"474\" height=\"322\" src=\"https:\/\/sustainablereview-com.preview-domain.com\/wp-content\/uploads\/2021\/02\/adidas-fast-fashion-issue.jpg\" alt=\"\" class=\"wp-image-13742\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-fast-fashion-issue.jpg 474w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-fast-fashion-issue-300x204.jpg 300w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/adidas-fast-fashion-issue-45x31.jpg 45w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<p>How can we make a safe purchase bearing ethics in mind? As it stands today, I&#8217;d still classify Adidas as fast fashion.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/siminamistreanu\/2020\/03\/02\/study-links-nike-adidas-and-apple-to-forced-uighur-labor\/?sh=3be07da71003\" target=\"_blank\" rel=\"noreferrer noopener\">According to Forbes<\/a>, Adidas told ASPI they had no direct contractual relationships with the suppliers indicated in the report but could not rule out a link further down their supply chain.<\/p>\n\n\n\n<p>Adidas&#8217; PR team says that &#8222;being a sustainable business is about striking a balance between shareholder expectations and the needs and concerns of our employees, the workers in our supply chain, and the environment.&#8221;<\/p>\n\n\n\n<p>I guess sustainability for workers&#8217; rights only goes as far as profits. In the Adidas world, everyone is equal, but some are just more equal than others.<\/p>\n\n\n\n<p>Putting ethics aside, large corporations need to manage shareholder expectations. I get that. But when you emphasize shareholders as part of &#8222;being a sustainable business,&#8221; you may be referring to quarterly profits.<\/p>\n\n\n\n<p>Shareholders want short-term results. And that strategy can hinder long-term goals like sustainability, even if shareholders say they want it. Managing shareholder expectations is not an excuse to take less action; it&#8217;s a reason.<\/p>\n\n\n\n<h2>Is Adidas sustainable?<\/h2>\n\n\n\n<p>So, is Adidas sustainable? Well, it&#8217;s a complicated organization with work to be done. They are making progress on the product side but still face serious ethical concerns on the supply chain.<br><br>What do you think of Adidas? Comment below \ud83d\udc47\ud83d\udc47<\/p>\n\n\n\n<p><em>Did you enjoy this review? Check <a href=\"https:\/\/sustainablereview-com.preview-domain.com\/category\/profit\/business\/better-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">out our other brand reviews.<\/a><\/em><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>Czy Adidas jest zr\u00f3wnowa\u017con\u0105 mark\u0105? W grudniu globalny producent obuwia og\u0142osi\u0142 plany wytwarzania 60% swoich produkt\u00f3w przy u\u017cyciu zr\u00f3wnowa\u017conych materia\u0142\u00f3w. Wydaje si\u0119, \u017ce zale\u017cy im na zdrowszej planecie.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Sprawd\u017amy, czy Adidas jest zr\u00f3wnowa\u017cony. Czy wk\u0142adaj\u0105 pieni\u0105dze tam, gdzie s\u0105 ich usta?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Dowiedz si\u0119 wi\u0119cej \u2192 2 min<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","protected":false},"author":17,"featured_media":43210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3170],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lepsze marki: Czy Adidas jest zr\u00f3wnowa\u017cony? &#8212; Sustainable Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lepsze marki: Czy Adidas jest zr\u00f3wnowa\u017cony? &#8212; Sustainable Review\" \/>\n<meta property=\"og:description\" content=\"Czy Adidas jest zr\u00f3wnowa\u017con\u0105 mark\u0105? W grudniu globalny producent obuwia og\u0142osi\u0142 plany wytwarzania 60% swoich produkt\u00f3w przy u\u017cyciu zr\u00f3wnowa\u017conych materia\u0142\u00f3w. Wydaje si\u0119, \u017ce zale\u017cy im na zdrowszej planecie.  Sprawd\u017amy, czy Adidas jest zr\u00f3wnowa\u017cony. Czy wk\u0142adaj\u0105 pieni\u0105dze tam, gdzie s\u0105 ich usta?  Dowiedz si\u0119 wi\u0119cej \u2192 2 min\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Review\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-01T19:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T06:22:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/Is-Adidas-Sustainable-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jared Wolf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/jar3dwolf\" \/>\n<meta name=\"twitter:site\" content=\"@sustainreview\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jared Wolf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/\"},\"author\":{\"name\":\"Jared Wolf\",\"@id\":\"https:\/\/sustainablereview.com\/pl\/#\/schema\/person\/9aab44dc72cd3c3d0bae867ca5bdf3bb\"},\"headline\":\"Lepsze marki: Czy Adidas jest zr\u00f3wnowa\u017cony?\",\"datePublished\":\"2022-07-01T19:30:00+00:00\",\"dateModified\":\"2024-08-05T06:22:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/\"},\"wordCount\":885,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sustainablereview.com\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/02\/Is-Adidas-Sustainable-.png\",\"articleSection\":[\"Biznes\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/\",\"url\":\"https:\/\/sustainablereview.com\/pl\/lepsze-marki-to-zrownowazony-rozwoj-adidas\/\",\"name\":\"Lepsze marki: Czy Adidas jest zr\u00f3wnowa\u017cony? 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