Jared Wolf's articles

  1. Better Brands
  2. Business
  3. Profit
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The scoop: Starbucks does a lot of reacting instead of acting. In that light, I do not consider Starbucks to be a cultural nor sustainable leader in the food & beverage space.

Sooo is Starbucks sustainable? No. Especially in today's climate, you're better off making your own cup, or supporting a local indie coffee shop. It's worth the extra few cents to help a business owner put food on their family dinner table.

Dig deeper → 3 min.

  1. Federal
  2. People
  3. Politics and Policy
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The scoop: With control of Congress and the White House, the Democrats have the weight of the world take serious climate action. If they fail, perhaps government is incapable of getting the job done.

Some talking points:

  • Any climate plan taken in the next few years should be targeted at institutions, not individuals.
  • We're looking for stringent environmental protections laws, and harsher rules on corporate carbon emissions. Let's not damage SMB's either, please.
  • ^In that light, if there was a vaccine-like waitlist for taking climate action, corporations should be at the top of the list. Let's get them out of the way.

Bottom line: The legacy of federal governance (fair or not) lies in the hands of an aging Biden. If his administration fails to bring about tangible change, the distrust of government may be irrevocable.

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  1. Lifestyle
  2. People
  3. Politics and Policy
  4. Thinking
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The scoop: Sustainability in 2020 was about transition. Let's make this decade about change (not the World Economic Forum kind... the ordinary people kind).

Top sustainability trends in 2020:

  1. Economics merge with environment
    • Rise of ESG superfunds
    • Corporate-social sustainability skyrockets
    • Individual sustainable investing spikes
  2. Climate awareness goes mainstream
    • Data showed most Americans now concerned about environmental issues.
    • Climate entered national politics.
    • Animals gained more rights - backed by science as much as emotion.
  3. Climate community can't stop fighting with itself. Here are different type of activists:
    • The optimist "Don't worry, science & tech will get us out of this mess!"
    • The concerned consumer "How can we blame corporations if we keep buying their products??"
    • The concerned citizen "The problem isn't with consumers, it's with citizens. You need to vote to make real change!"
    • The institutionalist "It doesn't matter what individuals do, it's governments and corporations that are to blame."
    • The doomsday-er "We are screwed no matter what, Kathy. Start preparing for the next Ice Age."
    • The compromiser "I think Biden made good cabinet choices for climate."
    • The radicalist "If you drive a gas car, I realistically can't spend Thanksgiving with you."

Bottom line: 2020 was a mixed year for sustainability, but we are bullish long-term.

Dig deeper → 7 min

  1. Doing
  2. Lifestyle
  3. People
  4. Tech
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The scoop: Electronics produce millions of material waste every year. Here are some simple ways to recycle or repurpose your old gear.

Recycling electronics:

  • You can dispose of old batteries, computers, tvs, and phones at major retailers like Home Depot, Best Buy, Lowe's and Staples. Use a search engine to find one near you.
  • Make sure your device is shot before recycling it - you may be able to donate it, sell it online, or trade it in for a new device.
  • Always back-up old files and do a factory reset before selling, recycling or donating a device.

Bottom line: Being responsible with e-waste is an easy way to dampen your footprint and help under-served communities at the same time.

Dig deeper ➝ 4 min.

  1. Better Markets
  2. People
  3. Politics and Policy
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The scoop: Overpopulation is a myth because Jack Ma and Elon Musk said so.

Some talking points for your New Years rant:

  1. Overcrowded cities ≠ overcrowded planet. The entire world population can fit in the state of Texas with the same population density as Manhattan.
  2. Lopsided populations will inevitably occur in modern advanced nations. That means young workers will be unable to support aging populations, causing population declines.
  3. 'Malthusian traps' refer to eventual food shortages as a population grows. Either Malthus was right and some of us go hungry naturally (as in we don't need to artificially halt population growth), or he's wrong and the population keeps growing sustainably through innovation.

Bottom line: The Earth has plenty to offer for 9 billion mouths. We just need to spread out more.

Dig deeper → 2 min

  1. Federal
  2. People
  3. Politics and Policy

Below are top 10 head-scratchers for the so-called 'COVID-19 Relief Package'.

  1. Despite spending 15 years and billions of dollars, American counternarcotics efforts in Afghanistan are ineffective (Foreign Aid)
  2. The Fish and Wildlife Service is subsidizing yachting (Environment, Energy,Science)
  3. NIH paid to find out if hot tubbing can lower stress (Health Care)
  4. Using CARES Act funds, the FAA renovated a taxiway at the airport on Nantucket Island most often used by private jets (Miscellaneous)
  5. NIH paid researchers to interview San Franciscans about how they use edible cannabis (Health Care)
  6. FEMA paid for test tubes for COVID tests but received contaminated mini soda bottles (Miscellaneous)
  7. NIH paid researchers to develop methods to stop grown adults from binge-watching television (Health Care)
  8. DOD lost more than 100drones over Afghanistan (Military)
  9. USAID is open to creating a venture capital fund in Bosnia & Herzegovina for bad investments (Foreign Aid)
  10. NSF ran lizards on a treadmill (Environment, Energy, Science)
  1. Lifestyle
  2. People
  3. Thinking
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The scoop: Individuals need basic survival skills to lead a more sustainable lifestyle.

Ways to be more independent + sustainable:

  • Grow your own food
  • Make something from scratch (DIY)
  • Learn one new hard skill every "x" (42 examples with how-to videos below)
  • Rescue an animal
  • Make your property inclusive to wildlife
  • Stop buying random shit
  • Choose fresh air over screen time (at least once a day)

Bottom line: If you understand how to be independent, you can seamlessly be your best sustainable self. If you are dependent on institutions in your everyday life, you are not a sustainable human. Sorry, not sorry.

Dig deeper → 5 min

  1. Doing
  2. Lifestyle
  3. People

With the aim of reducing waste and overconsumption this holiday season, SR will be running a closed-loop, sustainable holiday gift exchange.

According to Stanford, Americans throw away 25% more trash during the Thanksgiving to New Year's holiday period than any other time of year. The extra waste amounts to 25 million tons of garbage, or about 1 million extra tons per week!

We are here to combat that trend. Create an impact by contributing to our sustainable gift exchange. You can contribute anything from a deck of old baseball cards to an unopened pair of Airpods. Click here for instructions on how to participate.

  1. Energy and Environment
  2. Planet
  3. Science
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The scoop: Tesla is probably the most famous and influential inventor/scientist you never heard of.

A few things Tesla did:

  1. In 1904, Tesla invented an efficient bladeless turbine.
  2. Tesla proposed electric power generation through geothermal, solar and wind energy.
  3. Tesla speculated on the existence of the ionosphere years before we discovered it.

Bottom line: Tesla imagined the world in many ways more like a philosopher than a scientist. But his scientific mind was as infallible as any. One thing is for sure: the modern world would be far behind without Nikola Tesla.

Dig deeper → 5 min.

  1. Better Brands
  2. Business
  3. Profit
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Founder story: Elon Musk (co-founder) is a controversial figure with a complicated history. But he is a forward-thinker that can help drive a more sustainable future.

Industry standards: Automakers have a history of poor environmental standards. The manufacturing process requires loads of resources, equipment and infrastructure. Tesla has a $500bn+ market cap, so we understand that complete sustainability is difficult to accomplish.

Materials: Modern cars use metals (aluminum in common), silica, rubber, plastic, rubber, soy, wheat, rice… to name a few. In terms of sustainability, the lithium ion battery is most concerning.

Tesla's current battery uses cobalt... linked to human rights violations in the Congo. Cobalt also makes the vehicle more expensive. Tesla is currently working to remove cobalt from their supply chain.

Ethics: To hit ambitious production goals, Tesla overworked domestic workers in a pretty ugly way. That adds to their controversy in the Congo. Not a good look when a billionaire does so well and you find out workers were unhappy.

Bottom line: Tesla has sustainability tied to its mission, and they are doing awesome things in the solar energy space. Still, their current business model is not sustainable. Wait until Tesla removes cobalt, improves worker conditions and reduces vehicle prices to make an ethical purchase.

Dig deeper → 5 min.

  1. Better Brands
  2. Better Business
  3. Business
  4. Profit
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The scoop: Hershey is accused of avoiding to pay premiums on cocoa deals that would help alleviate farmer poverty.

Hershey versus West Africa: Hershey denies the allegations. The lvory Coast and Ghana, who make up 2/3 of the world's cocoa production, are preventing Hershey from using sustainability schemes in West Africa.

These schemes allow brands to market their product (in this case chocolate) as fair-trade, ethical, etc.

A broader point about corporate sustainability: Hershey's (alleged) loophole attempt is all too common in the age of crony capitalism.

Corporate sustainability seeks long-term profits by aligning business models with healthier environments and more prosperous economies. Working around basic premiums that keep hard-working cocoa farmers out of deep poverty is not a sustainable business model.

Bottom line: West African cocoa regulators are sticking to their guns on this issue. I don't think they're bluffing. Recommendation: avoid Hershey products until they provide a more transparent response.

List of popular Hershey products to avoid this holiday season:

  1. Hershey's (duh)
  2. Butterfingers
  3. Reese's
  4. Pay Day
  5. Jolly Rancher
  6. Twizzler's
  7. York Peppermint
  8. Breath Savers
  9. Ice Breakers
  10. Heath Bar
  11. Rolo
  12. The Whatchamacallit Bar
  13. Take 5
  14. Milk Duds
  15. Mr. Goodbar
  16. Almond Joy
  17. Whoppers
  18. Kit Kat
  19. Good & Plenty
  20. Pirate's Booty
  21. SkinnyPop
  22. Krave Jerky

Dig deeper → 1 min

  1. Big Tech
  2. Profit
  3. Tech
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The scoop: Just like coronavirus, digital media has reached its third wave. Millions of mostly conservative users are flocking to alternative media outlets like Parler and Rumble. Is it a trend or something more?

Some talking points for turkey dinner:

  1. Access to the internet, specifically social media, is closer to public utility than privilege.
  2. Tech media giants have evolved from startups to multinational corporations. They have matured well beyond the Silicon Valley VC golden child status-hood.
  3. Decentralized, federated social networks seem like the natural next phase for post-modern media. Will it be this year, this decade, or never?

What's next? We'll have to wait and see if major platforms like Twitter and Facebook actually see a decline in users. Right now, they seem too big to fail. Parler was the most downloaded app for most of this month. Time will tell if that's more than just a passing trend.

Dig deeper → 2 min.

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