If you’re a socially conscious adult, you may have experienced trouble navigating the jungle of brands and product offerings that is the eco-friendly space. 

Big picture: Shopping dominates modern culture, yet it also advances many issues like messy supply chains or the abundance of plastic waste in the ocean.

Between the lines: Buying green or purchasing eco-friendly products creates a ‘warm glow’ in consumers. It generates satisfaction, like the feeling from helping others. 

Purse vs. Purpose

• Buying less is better for the pocket book, but buying green isn’t often more expensive. 
• Price often largest barrier for consumers
• Eco friendly items are often more expensive to less sustainable alternatives 

For the people: Buy green or Buy less? Short answer — do both 

• Limiting your consumption within reason
  • On one ✋: you don’t need to stop buying things you need on a regular basis, but you might not need that fourth pair of sunglasses
  • On the other ✋: you might deserve that new pair of sunglasses after your latest accomplishment, we get it. We encourage you to find a company that has limited environmental impact - Read how here.

Dig deeper → 3 min