{"id":39370,"date":"2022-07-23T15:21:32","date_gmt":"2022-07-23T19:21:32","guid":{"rendered":"https:\/\/sustainablereview.com\/?p=39370"},"modified":"2024-08-10T13:05:59","modified_gmt":"2024-08-10T17:05:59","slug":"a-lululemon-e-uma-marca-sustentavel","status":"publish","type":"post","link":"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/","title":{"rendered":"Melhores marcas: A Lululemon \u00e9 sustent\u00e1vel?"},"content":{"rendered":"\n<p>As marcas de moda athleisure precisam de mais do que apenas pontos para agir. A Lululemon \u00e9 uma marca sustent\u00e1vel? (atualizado em setembro de 2022)<\/p>\n\n\n\n<p>O produtor canadense de cal\u00e7as de ioga tornou-se um elemento cultural b\u00e1sico no mundo do estilo de vida e do fitness. A marca evoca sentimentos de zen, atletismo, estilo e conforto casual, tudo misturado em um s\u00f3 produto.<\/p>\n\n\n\n<p>Ela certamente tem o cora\u00e7\u00e3o das m\u00e3es ativas do futebol e, mais recentemente, dos<a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/nymag.com\/strategist\/article\/lululemon-mens-abc-pant-review.html\" target=\"_blank\" rel=\"noreferrer noopener\"> irm\u00e3os da moda<\/a>. Mas ser\u00e1 que a sustentabilidade da Lululemon \u00e9 sustent\u00e1vel?<\/p>\n\n\n\n<div class=\"wp-block-group m0\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-primary-color has-css-opacity has-primary-background-color has-background is-style-wide\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">Voc\u00ea est\u00e1 ocupado? Experimente a leitura r\u00e1pida.<\/h5>\n\n\n\n<p><strong>O furo de reportagem:<\/strong> A Lululemon \u00e9 um elemento cultural b\u00e1sico no mundo da moda esportiva. A sustentabilidade n\u00e3o \u00e9 um aspecto central de sua estrat\u00e9gia de marca.<\/p>\n\n\n\n<p><strong>Alguns pontos de discuss\u00e3o:<\/strong><\/p>\n\n\n\n<ul>\n<li>A Lululemon usa sacos pl\u00e1sticos (polybags) para produtos acabados enviados aos centros de distribui\u00e7\u00e3o.<\/li>\n\n\n\n<li>A maioria de seus materiais n\u00e3o \u00e9 ecologicamente correta. Eles est\u00e3o trabalhando nisso.<\/li>\n\n\n\n<li>Quatro dos cinco centros de distribui\u00e7\u00e3o globais s\u00e3o zero desperd\u00edcio.<\/li>\n\n\n\n<li>A Lululemon \u00e9 bastante transparente sobre sua pegada de carbono e responsabilidade.<\/li>\n<\/ul>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> Eles est\u00e3o dando alguns passos em dire\u00e7\u00e3o \u00e0 sustentabilidade, mas tenho que manter a Lululemon em um padr\u00e3o mais elevado do que esse. Eles t\u00eam a oportunidade de liderar o setor de roupas esportivas e n\u00e3o chegam nem perto disso.<\/p>\n\n\n\n<p><strong>Aprofunde-se \u2192 4 min<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-primary-color has-css-opacity has-primary-background-color has-background is-style-wide\"\/>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"founder-story\">Hist\u00f3ria do fundador da Lululemon<\/h2>\n\n\n\n<p>Chip Smith era certamente um guru da constru\u00e7\u00e3o de marcas com um olho para a inova\u00e7\u00e3o. Ele, juntamente com alguns designers incrivelmente talentosos, \u00e9 a raz\u00e3o pela qual a Lululemon \u00e9 o que \u00e9 hoje &#8211; embora ele n\u00e3o esteja mais envolvido com a empresa.<\/p>\n\n\n\n<p>Ele tem uma reputa\u00e7\u00e3o question\u00e1vel (na melhor das hip\u00f3teses) por fazer coment\u00e1rios estranhos rotineiramente sobre o corpo das mulheres.<\/p>\n\n\n\n<p>Por exemplo, ele disse que o controle de natalidade causa c\u00e2ncer de mama\/leva ao div\u00f3rcio e que cal\u00e7as de ioga n\u00e3o funcionam para mulheres cujas coxas se tocam. N\u00e3o \u00e9 o melhor visual para um mercado dominado por mulheres.<\/p>\n\n\n\n<p>Em resposta \u00e0 <a href=\"https:\/\/intltest.sustainablereview.com\/better-brands-is-patagonia-sustainable\/\" target=\"_blank\" rel=\"noreferrer noopener\">doa\u00e7\u00e3o de US$ 3 bilh\u00f5es feita pelo<\/a> fundador da Patagonia, <a href=\"https:\/\/intltest.sustainablereview.com\/better-brands-is-patagonia-sustainable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yvon Chouinard<\/a>, o bilion\u00e1rio fundador da Lululemon, Chip Wilson, e sua esposa, Summer, revelaram uma<a href=\"https:\/\/footwearnews.com\/2022\/business\/philanthropy\/lululemon-founder-75-8-million-donation-wilderness-preservation-1203338664\/\" target=\"_blank\" rel=\"noreferrer noopener\"> doa\u00e7\u00e3o de US$ 75,8 milh\u00f5es<\/a> para a <a href=\"https:\/\/bcparksfoundation.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">B.C. Parks Foundation<\/a>.<\/p>\n\n\n\n<p>Para saber mais sobre o atual CEO da empresa, confira o que ele pensa sobre estrat\u00e9gia de marca aqui:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=6668pzIELxE<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Padr\u00e3o do setor e tamanho da empresa<\/h2>\n\n\n\n<p>As empresas de vestu\u00e1rio t\u00eam um baixo padr\u00e3o de sustentabilidade. Marcas de roupas sofisticadas, como a Lululemon, t\u00eam uma reputa\u00e7\u00e3o ainda pior. Seus principais concorrentes s\u00e3o a Nike e a Under Armour. J\u00e1 foi dito o suficiente.<\/p>\n\n\n\n<p>A Lululemon tamb\u00e9m \u00e9 uma empresa de capital aberto com mais de US$ 3 bilh\u00f5es em receita no ano passado, portanto, \u00e9 uma grande empresa com presen\u00e7a global. Devemos julgar sua classifica\u00e7\u00e3o ambiental e \u00e9tica por meio de uma lente global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avalia\u00e7\u00e3o de materiais<\/h2>\n\n\n\n<p>A maioria dos materiais da Lulu n\u00e3o \u00e9 ecologicamente correta. Eles dependem muito do nylon e do pil\u00e3o. 75% de seu Pylon vem de materiais reciclados. Sua fibra de n\u00e1ilon n\u00e3o \u00e9 reciclada.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"647\" height=\"365\" src=\"https:\/\/intltest.sustainablereview.com\/\/wp-content\/uploads\/2021\/01\/lululemon-materials.png\" alt=\"lululemon materials overview\" class=\"wp-image-8421\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-materials.png 647w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-materials-300x169.png 300w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-materials-45x25.png 45w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-materials-600x338.png 600w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/figure><\/div>\n\n\n<p>O<a href=\"http:\/\/lululemon.com\/sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">site da Lululemon<\/a> informa que eles usam &#8220;materiais de origem respons\u00e1vel e mais sustent\u00e1veis sempre que poss\u00edvel&#8221;, mas esse texto deixa a porta aberta para a ina\u00e7\u00e3o.<\/p>\n\n\n\n<p>Eles reciclam bem para<strong> <\/strong>fazer com que todos os seus centros de distribui\u00e7\u00e3o global sejam <a href=\"https:\/\/intltest.sustainablereview.com\/critique-zero-waste-movement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zero Waste<\/a>, reutilizando e reciclando mais de 90% de seus materiais.<\/p>\n\n\n\n<p><strong>Quatro dos cinco alcan\u00e7aram o status de desperd\u00edcio zero<\/strong>. Espera-se que sua mais nova distribui\u00e7\u00e3o, constru\u00edda em 2019, atinja esse status este ano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Embalagem<\/h2>\n\n\n\n<p>Sua pol\u00edtica de embalagem sustent\u00e1vel inclui medidas para manter a embalagem em um n\u00edvel m\u00ednimo.<\/p>\n\n\n\n<p>Um exemplo? Eles trocaram as embalagens de papel por materiais certificados pelo FSC (Forest Stewardship Council), que comp\u00f5em as etiquetas para pendurar os produtos, as caixas de f\u00e9rias, os cart\u00f5es de presente e as capas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/intltest.sustainablereview.com\/\/wp-content\/uploads\/2021\/01\/lululemon-packaging-1024x768.jpg\" alt=\"\" class=\"wp-image-8423\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-1024x768.jpg 1024w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-300x225.jpg 300w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-768x576.jpg 768w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-1536x1152.jpg 1536w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-2048x1536.jpg 2048w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-45x34.jpg 45w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-1320x990.jpg 1320w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-600x450.jpg 600w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-packaging-scaled.jpg 2560w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/figure>\n\n\n\n<p>A Lululemon usa sacos pl\u00e1sticos (polybags) ao enviar produtos acabados para seus centros de distribui\u00e7\u00e3o. Seu racioc\u00ednio \u00e9 que: &#8220;eles oferecem a melhor prote\u00e7\u00e3o para nossos produtos&#8221;.<\/p>\n\n\n\n<p>N\u00e3o sou especialista em cadeia de suprimentos\/log\u00edstica, mas n\u00e3o sei se os itens de vestu\u00e1rio s\u00e3o t\u00e3o delicados assim. Tenho certeza de que existem alternativas sustent\u00e1veis que podem custar apenas alguns centavos a mais.<\/p>\n\n\n\n<p>Eles tamb\u00e9m mencionam que a elimina\u00e7\u00e3o dos sacos pl\u00e1sticos acabaria por aumentar o desperd\u00edcio com produtos mais danificados. Outras empresas (acho que isso deve ser uma desculpa) enfrentam um problema semelhante.<\/p>\n\n\n\n<p>Rea\u00e7\u00e3o meio amarga. Eu acredito neles, mas n\u00e3o acho que a explica\u00e7\u00e3o seja boa o suficiente: n\u00e3o h\u00e1 tabelas, gr\u00e1ficos, relat\u00f3rios encomendados por terceiros ou planos bem delineados para resolver o problema.<\/p>\n\n\n\n<p>Grande parte das informa\u00e7\u00f5es do site para embalagens sugere explora\u00e7\u00e3o em vez de execu\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clima e uso de energia<\/h2>\n\n\n\n<p>A Lululemon \u00e9 sustent\u00e1vel se sua cadeia de suprimentos assim o disser.<\/p>\n\n\n\n<p>A estrat\u00e9gia clim\u00e1tica da Lululemon distingue a cadeia de suprimentos das instala\u00e7\u00f5es pr\u00f3prias e operadas. Sua estrat\u00e9gia engloba energia renov\u00e1vel, maior efici\u00eancia, P&amp;D focado na inova\u00e7\u00e3o de materiais e colabora\u00e7\u00e3o com o setor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/intltest.sustainablereview.com\/\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-1024x1024.png\" alt=\"\" class=\"wp-image-8413\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-1024x1024.png 1024w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-300x300.png 300w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-150x150.png 150w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-768x768.png 768w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-700x700.png 700w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-350x350.png 350w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-240x240.png 240w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-120x120.png 120w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-100x100.png 100w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-45x45.png 45w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability-600x600.png 600w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/Lululemon-Sustainability.png 1080w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><figcaption class=\"wp-element-caption\">M\u00eddia de revis\u00e3o sustent\u00e1vel<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea espera obter 100% de <a href=\"https:\/\/intltest.sustainablereview.com\/wind-solar-cheaper-than-oil-gas\/\" target=\"_blank\" rel=\"noreferrer noopener\">energia renov\u00e1vel<\/a> este ano, al\u00e9m de uma grande redu\u00e7\u00e3o nas emiss\u00f5es de gases de efeito estufa (GEE) ao longo desta d\u00e9cada. N\u00e3o sou um grande f\u00e3 de metas de sustentabilidade que excedam cinco anos, mas n\u00e3o vou critic\u00e1-los por isso.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como a Lululemon atingir\u00e1 suas metas de sustentabilidade?<\/h4>\n\n\n\n<p>Na Am\u00e9rica do Norte, a Lululemon planeja atingir 100% de energia renov\u00e1vel por meio de cr\u00e9ditos renov\u00e1veis (mercado de compensa\u00e7\u00e3o) e contratos de compra de energia (PPA).<\/p>\n\n\n\n<p>Os PPAs s\u00e3o uma forma de contratar desenvolvedores terceirizados para gerenciar a eletricidade para voc\u00ea. \u00c9 como alugar energia\/eletricidade por um per\u00edodo pr\u00e9-determinado.<\/p>\n\n\n\n<p>Eles tamb\u00e9m planejam obter mat\u00e9rias-primas e fibras mais sustent\u00e1veis, mas n\u00e3o est\u00e3o vendo progresso suficiente nisso. Por fim, eles se juntaram ao <a href=\"https:\/\/www.theclimategroup.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">RE100 do The Climate Group<\/a>, uma coaliz\u00e3o de empresas que aumenta a oferta e a demanda por energia renov\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transpar\u00eancia e \u00e9tica<\/h2>\n\n\n\n<p>Parab\u00e9ns \u00e0 Lululemon por ser franca em rela\u00e7\u00e3o aos sacos pl\u00e1sticos. Pontos de brownie de transpar\u00eancia. Eles tamb\u00e9m informam rotineiramente sua pegada de carbono ao Carbon Disclosure Project (CDP), um padr\u00e3o internacional para empresas.<\/p>\n\n\n\n<p>O que voc\u00ea precisa melhorar? A se\u00e7\u00e3o de Clima e Sustentabilidade do site deles est\u00e1 enterrada na parte inferior.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/intltest.sustainablereview.com\/\/wp-content\/uploads\/2021\/01\/lululemon-website-1024x527.png\" alt=\"lululemon website footer includes sustainability\" class=\"wp-image-8427\" srcset=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-1024x527.png 1024w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-300x154.png 300w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-768x395.png 768w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-1536x791.png 1536w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-45x23.png 45w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-1320x679.png 1320w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website-600x309.png 600w, https:\/\/sustainablereview.com\/wp-content\/uploads\/2021\/01\/lululemon-website.png 1873w\" sizes=\"(min-width: 960px) 75vw, 100vw\" \/><\/figure><\/div>\n\n\n<p>Entendo por que uma marca de consumo precisa de uma p\u00e1gina de destino centrada em compras. Ainda assim, sustentabilidade para marcas de roupas da moda? Isso merece uma guia na parte superior. Se isso n\u00e3o for um pilar central da sua marca, voc\u00ea n\u00e3o est\u00e1 assumindo uma postura suficientemente firme. Talvez eu esteja sendo muito duro.<\/p>\n\n\n\n<p>Como<a href=\"#founder-story\"> mencionado acima<\/a>, <strong>seu fundador tem um hist\u00f3rico de coment\u00e1rios rudes.<\/strong><\/p>\n\n\n\n<p>O CEO deixou o cargo no ano passado em meio a um esc\u00e2ndalo de m\u00e1 conduta sexual (ele teve um relacionamento de v\u00e1rios anos com uma designer da empresa). A empresa tem a reputa\u00e7\u00e3o de pressionar os representantes de vendas com metas irrealistas.<\/p>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, eles usam produtos de origem animal em sua linha de produtos. Sua mat\u00e9ria-prima \u00e9 mais ecol\u00f3gica, mas apenas porque \u00e9 proveniente de subprodutos da ind\u00fastria aliment\u00edcia. Para ser sincero, isso \u00e9 inteligente. Mas \u00e9 nojento. Por que voc\u00ea usa isso?<\/p>\n\n\n\n<p>Sua l\u00e3 n\u00e3o \u00e9 certificada como &#8220;respons\u00e1vel&#8221;. Eles ainda est\u00e3o procurando alternativas para materiais derivados de animais. Enquanto procuram, milh\u00f5es de animais sofrem.<\/p>\n\n\n\n<p>Um conglomerado estranho para uma empresa que se dedica a promover a aten\u00e7\u00e3o plena e a ioga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avalia\u00e7\u00e3o cont\u00ednua<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">A Lululemon \u00e9 sustent\u00e1vel?<\/h4>\n\n\n\n<p>Esta empresa existe h\u00e1 muito tempo para n\u00e3o estar fazendo mais pelo impacto ambiental. A Lululemon tem a oportunidade de liderar o setor de atletismo em termos de esfor\u00e7os de sustentabilidade, mas n\u00e3o chega nem perto disso.<\/p>\n\n\n\n<p>Embora a Lulu afirme que a sustentabilidade \u00e9 o ponto central de sua pol\u00edtica corporativa e de suas metas futuras, outras marcas com desafios globais semelhantes est\u00e3o superando o desempenho da fabricante de leggings de luxo.<\/p>\n\n\n\n<p>@lululemon &#8211; nada mal. mas menos conversa e mais a\u00e7\u00e3o, por favor.<\/p>\n\n\n\n<p><em>Voc\u00ea gostou desta an\u00e1lise? Confira nossa <a href=\"https:\/\/intltest.sustainablereview.com\/category\/profit\/business\/better-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina Better Brands<\/a> para ver mais avalia\u00e7\u00f5es sustent\u00e1veis!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!-- wp:heading {\"level\":5} --><\/p>\n<h5>Se voc\u00ea estiver ocupado, experimente a leitura r\u00e1pida.<\/h5>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>O furo de reportagem:<\/strong> A Lululemon \u00e9 um elemento cultural b\u00e1sico no mundo da moda esportiva. A sustentabilidade n\u00e3o \u00e9 um aspecto central de sua estrat\u00e9gia de marca.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Alguns pontos de discuss\u00e3o:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>A Lululemon usa sacos pl\u00e1sticos (polybags) para produtos acabados enviados aos centros de distribui\u00e7\u00e3o.<\/li>\n<li>A maioria de seus materiais n\u00e3o \u00e9 ecologicamente correta. Eles est\u00e3o trabalhando nisso.<\/li>\n<li>Quatro dos cinco centros de distribui\u00e7\u00e3o globais s\u00e3o zero desperd\u00edcio.<\/li>\n<li>A Lululemon \u00e9 bastante transparente sobre sua pegada de carbono e responsabilidade.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Conclus\u00e3o:<\/strong> Eles est\u00e3o dando alguns passos em dire\u00e7\u00e3o \u00e0 sustentabilidade, mas tenho que manter a Lululemon em um padr\u00e3o mais elevado do que esse. Eles t\u00eam a oportunidade de liderar o setor de roupas esportivas e n\u00e3o chegam nem perto disso.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Aprofunde-se \u2192 4 min<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","protected":false},"author":17,"featured_media":4937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3084],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melhores marcas: A Lululemon \u00e9 sustent\u00e1vel? &#8212; Sustainable Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melhores marcas: A Lululemon \u00e9 sustent\u00e1vel? &#8212; Sustainable Review\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea estiver ocupado, experimente a leitura r\u00e1pida.  O furo de reportagem: A Lululemon \u00e9 um elemento cultural b\u00e1sico no mundo da moda esportiva. A sustentabilidade n\u00e3o \u00e9 um aspecto central de sua estrat\u00e9gia de marca.  Alguns pontos de discuss\u00e3o:  A Lululemon usa sacos pl\u00e1sticos (polybags) para produtos acabados enviados aos centros de distribui\u00e7\u00e3o.A maioria de seus materiais n\u00e3o \u00e9 ecologicamente correta. Eles est\u00e3o trabalhando nisso.Quatro dos cinco centros de distribui\u00e7\u00e3o globais s\u00e3o zero desperd\u00edcio.A Lululemon \u00e9 bastante transparente sobre sua pegada de carbono e responsabilidade.  Conclus\u00e3o: Eles est\u00e3o dando alguns passos em dire\u00e7\u00e3o \u00e0 sustentabilidade, mas tenho que manter a Lululemon em um padr\u00e3o mais elevado do que esse. Eles t\u00eam a oportunidade de liderar o setor de roupas esportivas e n\u00e3o chegam nem perto disso.  Aprofunde-se \u2192 4 min\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Review\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-23T19:21:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-10T17:05:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2020\/07\/morning-brew-9YHx1LVz5h0-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jared Wolf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/jar3dwolf\" \/>\n<meta name=\"twitter:site\" content=\"@sustainreview\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jared Wolf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/\"},\"author\":{\"name\":\"Jared Wolf\",\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/#\/schema\/person\/9aab44dc72cd3c3d0bae867ca5bdf3bb\"},\"headline\":\"Melhores marcas: A Lululemon \u00e9 sustent\u00e1vel?\",\"datePublished\":\"2022-07-23T19:21:32+00:00\",\"dateModified\":\"2024-08-10T17:05:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/\"},\"wordCount\":1485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2020\/07\/morning-brew-9YHx1LVz5h0-unsplash-scaled.jpg\",\"articleSection\":[\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/\",\"url\":\"https:\/\/sustainablereview.com\/pt-br\/a-lululemon-e-uma-marca-sustentavel\/\",\"name\":\"Melhores marcas: A Lululemon \u00e9 sustent\u00e1vel? 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