{"id":39468,"date":"2020-07-24T11:50:10","date_gmt":"2020-07-24T15:50:10","guid":{"rendered":"https:\/\/sustainablereview.com\/?p=39468"},"modified":"2024-08-10T13:11:37","modified_gmt":"2024-08-10T17:11:37","slug":"garrafas-de-papel-da-pepsico","status":"publish","type":"post","link":"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/","title":{"rendered":"PepsiCo faz parceria para uma garrafa de papel recicl\u00e1vel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39468\" class=\"elementor elementor-39468 elementor-4993\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d7372f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7372f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2170c1\" data-id=\"e2170c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd899b elementor-widget elementor-widget-text-editor\" data-id=\"1dd899b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PepsiCo announced last week its plan to further develop and scale the world&#8217;s first recyclable paper bottle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d4f3f elementor-widget elementor-widget-text-editor\" data-id=\"a3d4f3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Busy? Try the speed read.<\/h5>\n<p><strong>The scoop<\/strong> As consumer goods go green, PepsiCo announced last week its plan to further develop and scale the world&#8217;s first recyclable paper bottle.<\/p>\n<p><strong>Paper bottles<\/strong> PepsiCo will begin testing on the new paper bottle in 2021. The bottle is made from sustainably sourced pulp to meet food-safe standards and is designed to be fully recyclable in standard waste streams.<\/p>\n<p><strong>Bottom line<\/strong><\/p>\n<ul>\n<li>We need<strong> innovation and ambition<\/strong> in the food &amp; beverage space, this is a good place to start<\/li>\n<li><strong>Limiting the amount of waste<\/strong> in the ocean is always a win, but Pepsi still has a long way to go<\/li>\n<li><strong><a href=\"https:\/\/theoceancleanup.com\/updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Organizations are building<\/a><\/strong> new, innovative ways to <strong>clean up Pepsi&#8217;s mess.<\/strong><\/li>\n<li>This is definitely a bit of <strong>greenwashing<\/strong>\n<ul>\n<li>The announcement calls for R&amp;D testing in 2021, so we may not see paper bottles on the shelf for some time.<\/li>\n<li>Furthermore, Pepsi did not elaborate on its major paper proposal&#8217;s inevitable impact on trees.<\/li>\n<li>Will there be ecological offsets for the increased production of PepsiCo recyclable paper bottles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Dig deeper \u2192 &lt;1 min<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bab57e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bab57e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44127512\" data-id=\"44127512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6839dd0 elementor-widget elementor-widget-text-editor\" data-id=\"6839dd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2>Pepsi plastic goes paper<\/h2>\n<p><\/p>\n<p><\/p>\n<p>The global consumer goods space is undergoing a fundamental shift from plastic to recyclable paper. As consumer goods go green, PepsiCo announced last week its plan to further develop and scale the world&#8217;s first recyclable paper bottle.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The announcement comes in response to commitments made by other global consumer brands. Earlier this year, <a href=\"https:\/\/www.unilever.com\/sustainable-living\/reducing-environmental-impact\/sustainable-sourcing\/our-approach-to-sustainable-sourcing\/sustainable-paper-and-board-sourcing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">Unilever launched an ambitious plan<\/a> to go paper. Now other major players are following suit.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Pepsi&#8217;s purpose-driven transition adds to a growing list of sustainability commitments for multinational corporations dependent on everyday consumers. And if prices are competitive, <a href=\"https:\/\/hbr.org\/2019\/06\/research-actually-consumers-do-buy-sustainable-products\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">studies suggest<\/a> how shoppers are more likely to choose the more &#8216;sustainable&#8217; option. Now is the right time for Pepsi to push a green message.<\/p>\n<p><\/p>\n<p><\/p>\n<p><a href=\"https:\/\/www.defense.gov\/Explore\/News\/Article\/Article\/2215532\/domestic-n95-mask-production-expected-to-exceed-1-billion-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">Billions of masks<\/a> are being produced worldwide to protect citizens around the world against the novel coronavirus. In the coming years, plastic pollution will become a critical issue in the political arena. Similarly, as social justice stands at the center stage of corporate agendas, executives scramble for news ways to win the heart strings of Americans. Sustainability is just another differentiator.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Let the race for virtue signaling begin.<\/p>\n<p><\/p>\n<p><\/p>\n<h2>Next steps for PepsiCo paper bottles<\/h2>\n<p><\/p>\n<p><\/p>\n<blockquote class=\"wp-block-quote is-style-large\">\n<p>\u201cInnovative solutions and partnership are critical to driving meaningful progress toward a circular economy. The Pulpex consortium is well positioned to deliver sustainable packaging at scale and across industries, having impact beyond what any organization could achieve alone. We\u2019re proud to be a part of it.\u201d<\/p>\n<p><cite><strong>Simon Lowden<\/strong><br>, Chief Sustainability Officer, <br>PepsiCo<\/cite><\/p>\n<\/blockquote>\n<p><\/p>\n<p><\/p>\n<p>Pepsico will begin testing on the new paper bottle in 2021. The bottle is made from sustainably sourced pulp to meet food-safe standards and is designed to be fully recyclable in standard waste streams. As part of its project, Pepsico is partnering with Puplex, a UK-based sustainability packaging company, to implement the necessary design and technology.<\/p>\n<p><\/p>\n<p><\/p>\n<blockquote class=\"wp-block-quote is-style-large\">\n<p>\u201cWe\u2019re very excited to be working on this breakthrough technology and moving toward solving the technical challenges around developing beverage packaging&nbsp;from renewable resources. Paper is a highly recycled material and can be sustainability sourced, but poses numerous complexities for containing beverages. Our R&amp;D team is incredibly proud of this effort to find solutions to these challenges and drive our sustainability agenda forward.\u201d<\/p>\n<p><cite><strong>Ron Khan<\/strong><br>, VP of Beverage Packaging, <br>PepsiCo<\/cite><\/p>\n<\/blockquote>\n<p><\/p>\n<p><\/p>\n<p>The push for paper is another step towards reducing the amount of virgin plastic in the production process. PepsiCo hopes to reduce virgin plastic by 35% by 2025. They are also working to make 100% of its packaging recyclable, compostable, or biodegradable by 2025. Today, they are 90% complete of that goal.<\/p>\n<p><\/p>\n<p><\/p>\n<p>This metric is less impressive as virgin plastic bottles are entirely recyclable. The main issues arise from the recycling process itself. Yes, Americans are still really bad at recycling, but <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2019\/03\/china-has-stopped-accepting-our-trash\/584131\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">China&#8217;s rejection of Western trash<\/a> tells the bigger story. What percentage of Pepsi&#8217;s bottles will be recycling? Of that percentage, how many can we feasibly repurpose back into the market?<\/p>\n<p><\/p>\n<p><\/p>\n<h2>Bottom line<\/h2>\n<p><\/p>\n<p><\/p>\n<p>With an unprecedented market demand for single-use plastic, Pepsi&#8217;s announcement comes at a critical time. PepsiCo is the <a href=\"https:\/\/www.theguardian.com\/news\/datablog\/2019\/nov\/09\/coca-cola-world-biggest-plastics-polluter-again-datablog\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">#2 plastic polluter in the world <\/a>behind Coca-cola.<\/p>\n<p><\/p>\n<p><\/p>\n<ul>\n<li>We need<strong> innovation and ambition<\/strong> in the food &amp; beverage space, this is a good place to start<\/li>\n<li><strong>Limiting the amount of waste<\/strong> in the ocean is always a win<\/li>\n<li>Pepsi still has a long way to go\n<ul>\n<li><strong><a href=\"https:\/\/theoceancleanup.com\/updates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">Organizations are building<\/a><\/strong> new, innovative ways to <strong>clean up Pepsi&#8217;s mess.<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>There is definitely a bit of <strong>greenwashing <\/strong>here<strong>.<\/strong>\n<ul>\n<li>The announcement calls for R&amp;D testing in 2021, so we may not see paper bottles on the shelf for some time.<\/li>\n<\/ul>\n<ul>\n<li>Furthermore, Pepsi did not elaborate on its major paper proposal&#8217;s inevitable impact on trees.<\/li>\n<li>Will there be ecological offsets for the increased production of PepsiCo recyclable paper bottles?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p>If most of Pepsi&#8217;s plastic converts to paper, it will soon become one of the largest paper producers in the world. Evaluating what that world looks like matters.<\/p>\n<p><\/p>\n<p><\/p>\n<p>You can read more about PepsiCo&#8217;s <a href=\"https:\/\/www.pepsico.com\/news\/story\/pepsico-partners-to-design-recyclable-paper-bottles?sf235960563=1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">announcement here<\/a>.<\/p>\n<p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p><strong>O furo de reportagem<\/strong> \u00c0 medida que os bens de consumo se tornam verdes, a PepsiCo anunciou na semana passada seu plano de desenvolver e ampliar a primeira garrafa de papel recicl\u00e1vel do mundo.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Garrafas de papel<\/strong> A PepsiCo come\u00e7ar\u00e1 a testar a nova garrafa de papel em 2021. A garrafa \u00e9 feita de celulose de origem sustent\u00e1vel para atender aos padr\u00f5es de seguran\u00e7a alimentar e foi projetada para ser totalmente recicl\u00e1vel em fluxos de res\u00edduos padr\u00e3o.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Conclus\u00e3o<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Precisamos de<strong> inova\u00e7\u00e3o e ambi\u00e7\u00e3o<\/strong> no setor de alimentos e bebidas, e este \u00e9 um bom ponto de partida<\/li>\n<li><strong>Limitar a quantidade de res\u00edduos<\/strong> no oceano \u00e9 sempre uma vit\u00f3ria, mas a Pepsi ainda tem um longo caminho a percorrer<\/li>\n<li><strong>As organiza\u00e7\u00f5es est\u00e3o criando<\/strong> maneiras novas e inovadoras de <strong>limpar a bagun\u00e7a da Pepsi.<\/strong><\/li>\n<li>Isso \u00e9 definitivamente um pouco de <strong>lavagem verde<\/strong>\n<ul>\n<li>O an\u00fancio prev\u00ea testes de P&amp;D em 2021, portanto, talvez n\u00e3o vejamos garrafas de papel nas prateleiras por algum tempo.<\/li>\n<li>Al\u00e9m disso, a Pepsi n\u00e3o entrou em detalhes sobre o impacto inevit\u00e1vel de sua grande proposta de papel sobre as \u00e1rvores.<\/li>\n<li>Haver\u00e1 compensa\u00e7\u00f5es ecol\u00f3gicas para o aumento da produ\u00e7\u00e3o de garrafas de papel recicl\u00e1vel da PepsiCo?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Mais <\/strong>informa\u00e7\u00f5es \u2192 &gt;1<strong>min<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","protected":false},"author":17,"featured_media":4995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3084],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PepsiCo faz parceria para uma garrafa de papel recicl\u00e1vel &#8212; Sustainable Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PepsiCo faz parceria para uma garrafa de papel recicl\u00e1vel &#8212; Sustainable Review\" \/>\n<meta property=\"og:description\" content=\"O furo de reportagem \u00c0 medida que os bens de consumo se tornam verdes, a PepsiCo anunciou na semana passada seu plano de desenvolver e ampliar a primeira garrafa de papel recicl\u00e1vel do mundo.  Garrafas de papel A PepsiCo come\u00e7ar\u00e1 a testar a nova garrafa de papel em 2021. A garrafa \u00e9 feita de celulose de origem sustent\u00e1vel para atender aos padr\u00f5es de seguran\u00e7a alimentar e foi projetada para ser totalmente recicl\u00e1vel em fluxos de res\u00edduos padr\u00e3o.  Conclus\u00e3o  Precisamos de inova\u00e7\u00e3o e ambi\u00e7\u00e3o no setor de alimentos e bebidas, e este \u00e9 um bom ponto de partidaLimitar a quantidade de res\u00edduos no oceano \u00e9 sempre uma vit\u00f3ria, mas a Pepsi ainda tem um longo caminho a percorrerAs organiza\u00e7\u00f5es est\u00e3o criando maneiras novas e inovadoras de limpar a bagun\u00e7a da Pepsi.Isso \u00e9 definitivamente um pouco de lavagem verdeO an\u00fancio prev\u00ea testes de P&amp;D em 2021, portanto, talvez n\u00e3o vejamos garrafas de papel nas prateleiras por algum tempo.Al\u00e9m disso, a Pepsi n\u00e3o entrou em detalhes sobre o impacto inevit\u00e1vel de sua grande proposta de papel sobre as \u00e1rvores.Haver\u00e1 compensa\u00e7\u00f5es ecol\u00f3gicas para o aumento da produ\u00e7\u00e3o de garrafas de papel recicl\u00e1vel da PepsiCo?  Mais informa\u00e7\u00f5es \u2192 &gt;1min\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Review\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-24T15:50:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-10T17:11:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2020\/07\/twfb_pulpex_1080x1080_r7.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Jared Wolf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/jar3dwolf\" \/>\n<meta name=\"twitter:site\" content=\"@sustainreview\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jared Wolf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/\"},\"author\":{\"name\":\"Jared Wolf\",\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/#\/schema\/person\/9aab44dc72cd3c3d0bae867ca5bdf3bb\"},\"headline\":\"PepsiCo faz parceria para uma garrafa de papel recicl\u00e1vel\",\"datePublished\":\"2020-07-24T15:50:10+00:00\",\"dateModified\":\"2024-08-10T17:11:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/\"},\"wordCount\":1098,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sustainablereview.com\/wp-content\/uploads\/2020\/07\/twfb_pulpex_1080x1080_r7.gif\",\"articleSection\":[\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/\",\"url\":\"https:\/\/sustainablereview.com\/pt-br\/garrafas-de-papel-da-pepsico\/\",\"name\":\"PepsiCo faz parceria para uma garrafa de papel recicl\u00e1vel &#8212; 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