Small is Beautiful … Tech Is Bigger Than Ever

Big picture EF Schumacher warned us that Small is Beautiful. We ignored his message. Schumacher was a German-British Statistician and Economist who believed in a human-scale, decentralized approach to technological development.

In his book, Schumacher discusses the principles of Buddhist economics and addresses how modern economic thinking causes much of the emotional distress we experience in our 21st-century lives. Yes, the book published in 1973, but it is more relevant today than it was in its time.

Why it matters Our wealth has increased across the board, but we are no happier as a species. Positive human relationships, shared emotion, fulfilling purpose — these are the tenants of a progressive society.

Drones, phones, face ID, and VR are band-aid solutions for a dispirited population. Schumacher was a visionary. He saw the society’s downward path and tried putting it to a halt.

Bottom line Let’s learn the lessons of our past and present through Small is Beautiful. We can start building cities with that appreciation for nature in mind. Not for some Romantic hippie-induced utopia, but for the sake of the rational economic mind.

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