A Happy Brand

Rating: Good

Price: $ $ $ $

Location: Sweden

Official brand website: Visit

A Happy Brand is a sustainability-focused brand that aims to make a positive impact on the environment and the world. With a ‘good’ environment rating, the brand demonstrates its commitment to using eco-friendly materials. It places a high proportion of organic cotton in its products, which not only benefits the environment but also promotes healthier and more sustainable farming practices.

One of the commendable aspects of A Happy Brand is its conscious effort to limit the use of chemicals, water, and wastewater in its production processes. By using eco-friendly materials, the brand reduces the environmental footprint associated with traditional manufacturing methods. This commitment to sustainability extends beyond just the materials used, as A Happy Brand continuously strives to find innovative ways to minimize its impact on the environment.

While the brand has made significant strides in terms of its environmental practices, there is room for improvement in minimizing textile waste during the manufacturing process. Currently, there is no evidence to suggest that A Happy Brand actively focuses on reducing textile waste. However, this is an area where the brand can potentially make a positive change and further enhance its sustainability efforts.

In terms of labor practices, A Happy Brand is rated as ‘it’s a start’. Although it does not have a documented Code of Conduct, the brand does have a formal statement that covers workers’ rights. This demonstrates a commitment to ensuring fair and ethical treatment of workers throughout the supply chain.

It is important to note that A Happy Brand sources its final stage of production from countries with a high risk of labor abuse. However, the brand does trace most of its supply chain, indicating a level of transparency and willingness to engage with suppliers to ensure ethical practices.

One aspect where A Happy Brand could further improve is guaranteeing the payment of a living wage within its supply chain. While there is no evidence to suggest that the brand currently ensures this, it is an area that can be addressed to enhance the overall ethical standing of the brand.

When it comes to animal welfare, A Happy Brand receives a ‘good’ rating. The brand does not use any animal products in its manufacturing processes, aligning with ethical and sustainable practices. However, it is worth noting that while it does not use animal products, the brand does not explicitly state that it is vegan.

In conclusion, A Happy Brand is a sustainability-minded brand that strives to make a positive impact through its use of eco-friendly materials and commitment to workers’ rights. With its focus on organic cotton and limited use of chemicals, water, and wastewater, the brand demonstrates its dedication to reducing its environmental footprint. While there are areas for improvement, such as minimizing textile waste and ensuring payment of a living wage, A Happy Brand’s overall ‘Good’ rating reflects its commitment to sustainability and its potential for further growth and positive change.

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