Absolutely Bear

Rating: Good

Price: $ $ $ $

Location: United Kingdom

Official brand website: Visit


Absolutely Bear is an eco-conscious brand that is committed to using sustainable materials in their products. The brand has received a ‘good’ rating in terms of its environmental practices. They prioritize the use of eco-friendly materials, with a high proportion of their products made from Global Organic Textile Standard (GOTS) cotton. By using organic cotton, Absolutely Bear reduces its climate impact and limits the amount of chemicals, water, and wastewater used in production.

While Absolutely Bear is making strides in using eco-friendly materials, there is no evidence to suggest that the brand is taking specific steps to reduce energy use and greenhouse gas emissions. However, their focus on sustainable materials is a positive step in minimizing their environmental footprint.


Absolutely Bear’s labour rating is categorized as ‘it’s a start’. While this suggests that the brand is making efforts in this area, there is still room for improvement. The brand’s factories undergo audits by the Fair Wear Foundation, which indicates a commitment to ensuring fair labour practices.

Although Absolutely Bear does not disclose the location of its final stage of production, they do trace most of their supply chain. This transparency is commendable as it allows consumers to understand the origin and production processes of their products.

Additionally, Absolutely Bear has a formal statement that covers workers’ rights. While this is positive, it would be beneficial for the brand to have a comprehensive Code of Conduct in place to provide clear guidelines and standards for their suppliers and workers.

Another important aspect of labour practices is the payment of a living wage. While Absolutely Bear ensures the payment of a living wage in some of its supply chain, it does not specify the percentage. However, the brand’s commitment to fair labour practices is a step in the right direction.

Animal Welfare

In terms of animal welfare, Absolutely Bear has received a ‘good’ rating. The brand does not use fur, leather, down, exotic animal skin, exotic animal hair, or angora in their products. This commitment to avoiding animal-derived materials helps to protect vulnerable animal species and promotes cruelty-free practices.

However, Absolutely Bear does use wool in some of its products. While wool is not inherently unethical, ethical concerns can arise in the wool industry regarding animal treatment and shearing practices. It would be beneficial for Absolutely Bear to provide more information about their wool sourcing and ensure that their wool suppliers adhere to high animal welfare standards.

Overall Rating

Based on their environmental, labour, and animal welfare practices, Absolutely Bear has received a ‘Good’ overall rating. While there are areas in which the brand can improve, they have taken positive steps towards sustainability and ethical production. By using eco-friendly materials and avoiding animal-derived materials, Absolutely Bear demonstrates its commitment to a more sustainable and compassionate fashion industry.

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