Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: Denmark

Official brand website: Visit

Aiayu is a brand that focuses on sustainability and environmental consciousness. With the aim of promoting a greener planet, Aiayu has been evaluated and rated as “Great” in our “Planet” rating. This rating is based on various factors that influence the brand’s environmental impact and policies in their supply chain.

One of the reasons Aiayu has received a high rating is because it uses a medium proportion of lower-impact materials, such as Global Organic Textile Standard (GOTS) certified organic cotton. By using these materials, Aiayu can limit the use of harmful chemicals, water, and wastewater in its supply chain.

In addition to using low-impact materials, Aiayu also focuses on implementing low-waste cutting techniques to maximize fabric usage. This approach helps to minimize waste and reduce the overall environmental footprint of the brand’s production process.

When it comes to reducing climate impacts, Aiayu takes measures to use renewable energy in its supply chain. By relying on sustainable energy sources, the brand aims to lower its carbon emissions and lessen its contribution to climate change.

Water conservation is another crucial aspect of Aiayu’s sustainability efforts. The brand employs a closed-loop system in its supply chain, which helps to reduce water usage. This system ensures that water is reused and recycled, minimizing the brand’s water footprint.

Turning our attention to workers’ rights, Aiayu receives a “Good” rating in our “People” rating. This rating evaluates brands based on their policies and practices regarding workers’ rights, including issues like child labor, living wages, and gender equality.

Aiayu has taken steps to ensure that some of its supply chain is certified by reputable organizations like GOTS, Sedex Members Ethical Trade Audit (SMETA) and Worldwide Responsible Accredited Production (WRAP). These certifications signify the brand’s commitment to upholding workers’ rights and promoting fair labor practices.

While Aiayu does not have a documented Code of Conduct, it does have a formal statement that covers workers’ rights. This demonstrates the brand’s awareness of the importance of maintaining fair and ethical working conditions.

However, it is not clear whether Aiayu ensures that workers in its supply chain are paid living wages. This is an important consideration in evaluating the brand’s commitment to workers’ well-being and livelihoods.

When it comes to animal welfare, Aiayu receives an “It’s a Start” rating in our “Animals” rating. This rating assesses brands based on their animal welfare policies and their efforts to trace any animal-derived products they use.

Currently, there is no evidence that Aiayu has an animal welfare policy in place. However, it is worth noting that the brand appears to use exotic animal hair and silk in some of its products. On a positive note, Aiayu does source some of its wool from suppliers that are certified by the Responsible Wool Standard, indicating a level of commitment to ethical wool sourcing.

Interestingly, Aiayu does not appear to use leather, down, fur, angora, or exotic animal skin in its products. This further reinforces the brand’s determination to avoid materials associated with animal cruelty.

Overall, based on the publicly available information we have reviewed, Aiayu receives a “Good” rating overall. The brand’s strong focus on using lower-impact materials, implementing low-waste cutting techniques, and utilizing renewable energy in its supply chain showcases its commitment to environmental sustainability. However, there is still room for improvement in areas such as workers’ wages and animal welfare policies.

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