Rating: Good

Price: $ $ $ $

Location: Australia

Official brand website: Visit


ALEEM YUSUF is a brand that focuses on sustainability in the fashion industry. With an environment rating of ‘it’s a start’, the brand recognizes the importance of minimizing textile waste by manufacturing its products on a made-to-order basis. While it does not currently use eco-friendly materials, ALEEM YUSUF takes steps to reduce its carbon footprint by manufacturing locally. However, there is no evidence of the brand taking meaningful action to reduce or eliminate hazardous chemicals.

Commitment to Sustainability

Despite its environmental rating, ALEEM YUSUF has a labor rating of ‘good’. This means that its products are manufactured in-house by a small team, ensuring transparency and high-quality craftsmanship. The brand also traces some of its supply chain, further demonstrating its commitment to ethical practices.

ALEEM YUSUF goes the extra mile by ensuring the payment of a living wage in some parts of its supply chain. While it does not specify what percentage of its supply chain this applies to, the brand’s dedication to fair wages is commendable. By supporting fair wages, ALEEM YUSUF contributes to improving the livelihoods of workers in the fashion industry.

No Animal Cruelty

In terms of animal welfare, ALEEM YUSUF has a ‘good’ animal rating. The brand does not use fur, leather, down, exotic animal skin, exotic animal hair, or angora in its products. However, it does use wool, which is a natural and sustainable material when sourced responsibly.

By avoiding the use of animal-derived materials, ALEEM YUSUF ensures that its products are cruelty-free. This aligns with the brand’s overall commitment to sustainability and ethical practices.

Overall Sustainability Rating

With a ‘good’ overall rating, ALEEM YUSUF demonstrates that it is taking steps towards a more sustainable fashion industry. While there are areas for improvement, such as reducing hazardous chemicals and using more eco-friendly materials, the brand’s efforts to minimize waste, support fair wages, and avoid animal cruelty are commendable.

ALEEM YUSUF serves as an example for other fashion brands to follow, encouraging them to adopt more sustainable practices. By prioritizing transparency and ethical production, the brand shows that it is possible to create stylish and high-quality fashion while also caring for the planet and its inhabitants.


In conclusion, ALEEM YUSUF is a brand that combines fashion with sustainability. With an environment rating of ‘it’s a start’, the brand acknowledges the need for improvement in minimizing textile waste and reducing the use of hazardous chemicals. However, the brand excels in other areas, such as its labor rating of ‘good’ and its commitment to fair wages.

By avoiding the use of animal-derived materials, ALEEM YUSUF showcases its dedication to animal welfare. Overall, the brand’s ‘good’ rating highlights its positive efforts towards sustainability in the fashion industry.

As consumers, we have the power to support brands like ALEEM YUSUF that prioritize sustainability and ethical practices. By making conscious choices in our purchases, we can contribute to a more sustainable and responsible fashion industry.

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