Rating: It's a start
Price: $ $ $ $
Altra, a brand owned by VF Corporation, is making efforts to prioritize sustainability. While it has been given an environment rating of ‘it’s a start’, Altra is taking steps to use more eco-friendly materials. The brand has even set a science-based target to reduce greenhouse gas emissions in its own operations and supply chain. However, it is unclear whether it is on track to meet this target.
In addition to reducing its carbon footprint, Altra also implements water reduction initiatives throughout its supply chain. This is important, as the fashion industry is known to be a major contributor to water pollution. By taking measures to conserve water, Altra is making a positive impact on the environment.
Unfortunately, Altra does not minimize textile waste when manufacturing its products. This is concerning, as textile waste is a significant issue in the industry. However, it is worth noting that Altra’s labour rating is also ‘it’s a start’. While the brand has some supply chain certified by Worldwide Responsible Accredited Production (WRAP), there is still progress to be made.
When it comes to transparency, Altra received a score of 61-70% in the 2022 Fashion Transparency Index. While this is a decent score, there is room for improvement. Transparency is essential for consumers to make informed decisions about their purchases and hold brands accountable.
In terms of diversity and inclusion, Altra implements some practices in its direct operations and supply chain. However, it is crucial for the brand to continuously strive for progress in this area. Ensuring diverse representation and equal opportunities for all is essential for a sustainable and ethical fashion industry.
One area where Altra falls short is in ensuring the payment of a living wage in most of its supply chain. This is a significant concern, as many workers in the fashion industry face exploitation and low wages. Altra must take action to prioritize fair wages and improve the livelihoods of those involved in its supply chain.
On the positive side, Altra does disclose policies to protect suppliers in its supply chain from the impacts of COVID-19. This is particularly important in the current global climate, as the pandemic continues to affect communities worldwide. By implementing these policies, Altra shows a commitment to the well-being of its suppliers.
When it comes to animal welfare, Altra has a formal animal welfare policy aligned with the Five Freedoms. This is a positive step, as it demonstrates the brand’s commitment to ensuring the well-being of animals involved in the production process. It is also worth noting that Altra does not use exotic animal hair, down, angora, fur, or exotic animal skin in its products.
However, there is no evidence that Altra traces animal products to the first stage of production. This is an area where the brand can improve its transparency and accountability. Traceability is crucial to ensure that animal products are sourced ethically and do not contribute to animal cruelty.
Overall, Altra is making strides in sustainability but has more work to do. While it has been rated as ‘it’s a start’, there are areas for improvement in terms of environmental practices, labour rights, transparency, fair wages, and animal welfare. By addressing these areas, Altra has the potential to become a leader in sustainable fashion.