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Our blog, focused on sustainability, aims to highlight and promote brands that prioritize the environment, workers’ rights, and animal welfare. In this article, we will examine the brand Bhumi and evaluate its performance in these areas.
When assessing the environmental impact of a brand, we look at various factors, including carbon emissions, water usage, and business models promoting product circularity. In the case of Bhumi, we are pleased to rate them as “Great” on our “Planet” scale.
Bhumi utilizes a significant amount of lower-impact materials, particularly organic cotton, in their production process. This decision helps to minimize the use of chemicals, water, and wastewater in their supply chain. By opting for these materials, Bhumi is making a conscious effort to reduce their environmental footprint.
Moreover, Bhumi takes additional steps to reduce water consumption in their supply chain. They capture rainwater, which serves as an alternate water source, thereby minimizing their dependence on traditional water sources and contributing to water conservation efforts.
Another commendable practice of Bhumi is their avoidance of plastic packaging. By eliminating plastic from their packaging materials, Bhumi ensures that their products have a lower impact on the environment and reduces the amount of plastic waste generated.
At our blog, we believe in recognizing brands that prioritize workers’ rights and uphold ethical practices throughout their supply chains. In this regard, Bhumi has received a “Good” rating on our “People” scale.
The majority of Bhumi’s supply chain is certified by Fairtrade International – Small Producers Organisations and Global Organic Textile Standard (GOTS) certified organic cotton. These certifications provide assurance that fair and ethical practices are followed, ensuring adequate compensation and safe working conditions for workers.
Bhumi also deserves recognition for their commitment to traceability. By tracking their entire supply chain, they ensure transparency and accountability, enabling consumers to make informed choices about the products they purchase.
However, it’s worth noting that it remains unclear whether Bhumi guarantees that workers within their supply chain receive living wages. While they have made considerable efforts in other areas related to workers’ rights, this aspect warrants further clarification.
Animal welfare is an essential aspect of sustainability. Brands that prioritize the well-being of animals and ensure traceability of animal-derived products receive positive ratings on our “Animals” scale. Bhumi, in this regard, earns a rating of “Great.”
Bhumi proudly states that its entire product range is vegan, which means that no animal-derived materials are used in their products. By offering a vegan range, Bhumi caters to a growing consumer demand for cruelty-free and sustainable options.
Furthermore, Bhumi ensures that their animal-derived products, if any, are carefully traced. This commitment ensures transparency and allows consumers to make informed choices aligned with their values.
Based on the information publicly available, we rate Bhumi as “Good” overall. Bhumi’s commitment to using lower-impact materials, avoiding plastic packaging, and capturing rainwater showcases their dedication to reducing the environmental impact of their supply chain. Additionally, their certifications and traceability efforts highlight their adherence to ethical practices and transparency.
However, more clarity is required regarding Bhumi’s assurance of living wages for workers in their supply chain. This aspect is crucial in ensuring fair and equitable treatment of workers.
Overall, Bhumi takes significant steps towards sustainability, and we encourage them to continue their progress in all aspects of their brand.