Colorful Standard
Our Rating: 4 Stars - Good
Price: $ $ $ $
Country of origin: Denmark
Official brand website: Visit
Our “Planet” Rating: Great
Colorful Standard has been evaluated and rated as “Great” in our “Planet” rating. This rating reflects the brand’s environmental policies and practices in its supply chain. One of the factors that influenced its score is its use of lower-impact materials, including recycled materials. By using these materials, Colorful Standard is able to limit the use of chemicals, water, and wastewater in its supply chain. The brand also employs low-waste cutting techniques that maximize fabric use, further reducing waste in its production process.
Additionally, Colorful Standard incorporates recycled packaging into its operations, which helps to reduce waste and minimize its environmental impact. Furthermore, the brand manufactures its products closer to home, which helps to reduce the climate impact of long-distance shipping. By minimizing transportation distances, Colorful Standard is able to lower its carbon emissions and contribute to a more sustainable supply chain.
Our “People” Rating: It’s a Start
When it comes to the “People” rating, Colorful Standard has been rated as “It’s a Start”. This rating reflects the brand’s efforts and policies regarding workers’ rights. While Colorful Standard traces most of its supply chain, there is currently no evidence that the brand has a Code of Conduct in place. A Code of Conduct is an important tool to ensure fair and ethical treatment of workers. Furthermore, there is no evidence to suggest that workers in the brand’s supply chain are paid living wages.
While Colorful Standard conducts its final production stage in Portugal, which is a medium-risk country for labor abuse, more steps could be taken to ensure the protection of worker’s rights throughout the entire supply chain. Measures such as implementing a Code of Conduct and ensuring living wages are paid would contribute to a higher rating in the “People” category.
Our “Animals” Rating: Good
In our “Animals” rating, Colorful Standard has been rated as “Good”. This rating reflects the brand’s animal welfare policies and its commitment to using ethically sourced materials. Colorful Standard ensures that all of its wool products contain recycled wool, which helps to reduce the demand for virgin wool and minimize the impact on animal welfare.
The brand does not appear to use materials such as leather, down, fur, angora, exotic animal skin, or exotic animal hair, which indicates a commitment to animal welfare and the avoidance of materials that may be sourced through unethical practices.
Overall Rating: Good
Based on our assessment of all publicly available information, Colorful Standard has received a rating of “Good” overall. The brand demonstrates a commitment to sustainability through its use of lower-impact materials, waste reduction techniques, and manufacturing practices closer to home. However, there are areas where improvements can be made, particularly in the areas of workers’ rights and ensuring living wages are paid in its supply chain.
By addressing these areas of improvement, Colorful Standard has the potential to further enhance its overall rating and solidify its position as a sustainable brand in the fashion industry.
