Rating: Good

Price: $ $ $ $

Location: United Kingdom

Official brand website: Visit

Dai, a sustainable fashion brand, focuses on creating high-quality clothing while minimizing its environmental impact. With a good environment rating, Dai prioritizes the use of eco-friendly materials, including recycled materials, in its manufacturing processes. This commitment not only reduces the demand for new resources but also helps in reducing waste. By utilizing recycled packaging, Dai further demonstrates its dedication to sustainability.

In addition to its eco-friendly materials, Dai implements various initiatives to reduce greenhouse gas emissions and water consumption during the manufacturing process. This proactive approach towards minimizing its carbon footprint and conserving water resources showcases Dai’s commitment to environmental stewardship.

When it comes to labor practices, Dai has a labor rating of ‘it’s a start’. The final stage of production for their clothing is undertaken in the European Union, a region considered to be of low to medium risk for labor abuse. Furthermore, Dai has a Code of Conduct that covers all Four Fundamental Freedoms principles as outlined by the International Labor Organization.

However, there is no evidence to suggest that Dai ensures payment of a living wage in its supply chain. While the brand traces most of its supply chain, including the final and second stages of production, there is no mention of auditing any part of the supply chain. Dai has an opportunity to strengthen its labor practices by ensuring fair wages for workers throughout its supply chain and implementing regular audits to monitor working conditions.

On the animal rating front, Dai shines with a ‘good’ rating. The brand does not use any animal products in its clothing, aligning with vegan principles. Although Dai does not explicitly state that it is a vegan brand, its commitment to avoiding the use of animal products sets a positive example for sustainable fashion.

Overall, Dai receives a ‘Good’ rating, reflecting its dedication to sustainability and ethical practices in the fashion industry. By utilizing eco-friendly materials, reducing greenhouse gas emissions and water consumption, and avoiding the use of animal products, Dai sets a positive example for other fashion brands to follow. However, the brand has room for improvement in ensuring fair wages in its supply chain and conducting regular audits to uphold labor standards.

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