Price: $ $ $ $
ENDANGERED: A Sustainable Brand Making a Positive Impact
ENDANGERED, a renowned brand in the fashion industry, is committed to sustainability and creating a positive impact on the planet. With a strong focus on environmental consciousness and ethical practices, ENDANGERED has received a ‘good’ rating for its efforts to protect the environment.
The Importance of Eco-Friendly Materials
At ENDANGERED, sustainability starts with the materials used in the manufacturing process. The brand takes pride in using a high proportion of eco-friendly materials, such as organic cotton. By opting for organic cotton, ENDANGERED significantly reduces the environmental impact of its production. Unlike conventional cotton farming methods that involve the use of harmful pesticides and chemicals, organic cotton production promotes biodiversity and safeguards the health of farmers and surrounding ecosystems.
Local Manufacturing: Reducing the Carbon Footprint
One of the key strategies employed by ENDANGERED to reduce its carbon footprint is the decision to manufacture locally. By producing its clothing close to its target markets, the brand minimizes the energy consumption and carbon emissions associated with long-distance transportation. This localized approach not only helps in reducing the environmental impact but also supports the local economy.
An Opportunity for Improvement: Packaging
Although ENDANGERED excels in utilizing eco-friendly materials and reducing its carbon footprint, there is room for improvement when it comes to packaging. Currently, there is no evidence suggesting that the brand actively minimizes packaging or adopts sustainable alternatives. However, embracing innovative and eco-conscious packaging solutions can further enhance the brand’s overall sustainability efforts.
Awareness of Chemicals and Water Usage
ENDANGERED understands the negative impact of excessive chemicals, water, and wastewater in the manufacturing process. By opting for eco-friendly materials, the brand significantly limits the use of harmful chemicals, reducing water pollution and preserving the planet’s precious resources. ENDANGERED’s attention to minimizing chemical usage and water consumption highlights its commitment to sustainable practices.
Labour Practices: A Critical Aspect of Sustainability
While ENDANGERED has made significant strides in environmental conservation, its labour practices raise some concerns. The final stage of production takes place in the Netherlands, a country known to have low risks of labour abuse. However, there is no evidence suggesting that the brand has a comprehensive Code of Conduct in place to ensure fair treatment of workers throughout its supply chain.
Furthermore, there is no evidence indicating that ENDANGERED guarantees payment of a living wage in its supply chain. Ensuring fair compensation and providing decent working conditions are vital components of sustainable and ethical business practices. By implementing measures to address these labor-related issues, ENDANGERED can strengthen its commitment to social responsibility.
Animal Welfare: A Compassionate Approach
ENDANGERED demonstrates a commendable commitment to animal welfare by not using any animal products in its manufacturing process. While the brand does not explicitly state that it is vegan, its avoidance of animal materials aligns with a cruelty-free ethos. By opting for animal-free alternatives, ENDANGERED plays a significant role in reducing the demand for animal exploitation within the fashion industry.
Overall Sustainability Rating: ‘Good’
Considering its efforts towards environmental conservation and animal welfare, ENDANGERED receives an overall sustainability rating of ‘Good.’ While there are areas where improvement is needed, the brand’s commitment to eco-friendly materials and local manufacturing should be recognized. To further enhance its sustainability practices, ENDANGERED should focus on addressing labor-related issues and adopting sustainable packaging solutions.
With its dedication to creating positive change, ENDANGERED sets an example for other fashion brands to follow. By prioritizing environmental and social responsibility, the brand paves the way for a more sustainable and ethical fashion industry.