Our Rating: 3 Stars - It's a start

Price: $ $ $ $

Country of origin: Sweden

Official brand website: Visit

Hagl￶fs, a brand owned by ASICS, is a company that focuses on sustainability in its operations. Throughout its manufacturing processes, it strives to use eco-friendly materials, including recycled materials. However, its environment rating is currently deemed ‘not good enough’, indicating there is room for improvement in this area.

The brand has set a goal to reduce greenhouse gas emissions stemming from its own operations and supply chain. However, there is currently no evidence indicating whether it is on track to meet this target. While it uses a significant proportion of Bluesign certified fabrics, there is no information available regarding its policy on biodiversity.

With regards to labor practices, Hagl￶fs has a rating of ‘it’s a start’. It takes measures to monitor most of its factories through the Fair Wear Foundation and traces a considerable portion of its supply chain. However, there is no evidence to suggest that the brand implements practices to foster diversity and inclusion throughout most of its supply chain. Additionally, it ensures that only a small proportion of its supply chain pays a living wage, leaving room for improvement in this area as well.

In response to the COVID-19 pandemic, Hagl￶fs discloses its policies and safeguards to protect suppliers from the impacts of the virus. However, there is no information available regarding its measures to ensure the well-being of its workers during this challenging time.

With regards to animal welfare, Hagl￶fs has a rating of ‘it’s a start’. The brand has a formal animal welfare policy that aligns with the Five Freedoms, a set of guidelines aimed at ensuring the well-being of animals. It also has clear mechanisms in place to implement this policy. While Hagl￶fs uses leather in its products, it utilizes down that is certified by the Responsible Down Standard. Additionally, the brand has a policy in place to source wool from non-mulesed sheep. Hagl￶fs does not use exotic animal hair, fur, exotic animal skin, or angora in its products. Although the brand traces some animal products to the first stage of production, there is still room for improvement to increase transparency throughout the entire supply chain.

Overall, Hagl￶fs is rated as ‘it’s a start’ in terms of its sustainability practices. While the brand has made efforts in several areas, such as eco-friendly materials and labor monitoring, there are still areas where improvement is needed, such as environmental impact and worker well-being. As sustainability continues to gain importance in the fashion industry, it is crucial for brands like Hagl￶fs to continuously evaluate and improve their practices to minimize their overall impact on the planet and society.

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