Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: United Kingdom

Official brand website: Visit

Joanie Sustainability Rating

Our “Planet” rating assesses brands based on their environmental policies, particularly in their supply chains. This includes looking at factors such as carbon emissions, wastewater management, business models, and product circularity. Here, we rate Joanie as “It’s a Start” due to a few key factors.

  • Joanie utilizes lower-impact materials, including organic cotton, which helps reduce its environmental footprint.
  • The brand recycles some of its textile offcuts to minimize waste, showing a commitment to sustainability.
  • However, there is no evidence that Joanie is taking meaningful action to reduce or eliminate hazardous chemicals in its manufacturing processes.
  • Similarly, there is no evidence of the brand making significant efforts to reduce water usage in its supply chain.

“People” Rating

When it comes to workers’ rights, our assessment looks at brands’ policies and practices regarding issues like child labor, living wages, and gender equality. Joanie receives a rating of “Not Good Enough” based on the following factors:

  • Joanie’s entire final production stage is certified by Sedex Members Ethical Trade Audit (SMETA) Best Practice Guidance, demonstrating some ethical practices.
  • The brand sources its final production stage from countries with a high risk of labor abuse, raising concerns about worker welfare.
  • While Joanie’s Code of Conduct covers some principles of the International Labour Organization’s Four Fundamental Freedoms, there are areas for improvement.
  • The brand claims to ensure payment of a living wage in its supply chain but does not provide a clear definition of what constitutes a living wage.

“Animals” Rating

Our assessment of brands’ animal welfare policies and practices focuses on their commitment to animal welfare and the traceability of animal-derived products. Joanie receives a rating of “Great” in this category due to its declaration that its entire product range is vegan.

Based on all publicly available information reviewed, we rate Joanie as “Good” overall in terms of sustainability. The brand shows promise in certain areas such as material usage and animal welfare but has room for improvement, particularly in reducing hazardous chemicals, water usage, and ensuring fair labor practices throughout its supply chain.

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