Lonely Kids Club

Rating: Good

Price: $ $ $ $

Location: Australia

Official brand website: Visit

Lonely Kids Club is a brand that is making efforts towards sustainability. When it comes to the environment, the brand has a rating of ‘it’s a start’. This means that while they are taking steps in the right direction, there is still room for improvement. One of the positive aspects of the brand’s environmental efforts is their use of eco-friendly materials, including organic cotton. By using organic cotton, Lonely Kids Club is reducing the negative impact of conventional cotton production on the environment.

In addition to using eco-friendly materials, Lonely Kids Club also manufactures their products locally. This decision helps to reduce the brand’s carbon footprint by minimizing the need for long-distance transportation. By producing their items locally, Lonely Kids Club is also supporting their local economy.

Another aspect of the brand’s environmental efforts is their limited production run. By producing a limited quantity of their products, Lonely Kids Club aims to minimize textile waste. This approach is important because the fashion industry is known for producing excessive amounts of clothing, much of which ends up in landfills.

When it comes to certifications, Lonely Kids Club’s products are Oeko-Tex Standard 100 certified. This certification ensures that the products are free from harmful substances and safe for consumers. However, there is no evidence to suggest that the brand has taken meaningful steps to eliminate the use of the most hazardous chemicals in their production process. This is an area where further improvement could be made to enhance the brand’s overall environmental rating.

In terms of labor practices, Lonely Kids Club has a rating of ‘good’. The brand undertakes the final stage of production in Australia, which is considered a low-risk country for labor abuse. This decision helps to ensure that workers involved in the production process are treated fairly and in accordance with labor laws. Additionally, Lonely Kids Club traces most of its supply chain, including all of the final and second stages of production. This level of transparency is commendable and indicates a commitment to ethical sourcing.

However, there is no evidence to suggest that Lonely Kids Club ensures the payment of a living wage throughout its entire supply chain. This is an important consideration as workers in the fashion industry are often underpaid and exploited. While the brand visits its suppliers regularly, more could be done to ensure that workers are adequately compensated for their labor.

Lonely Kids Club’s animal rating is ‘good’. The brand does not use any animal products, which is a positive aspect for those looking for cruelty-free clothing options. However, it is important to note that the brand does not explicitly state that their products are vegan. This lack of clarity may leave some consumers uncertain about the brand’s stance on animal rights.

Overall, Lonely Kids Club is rated as ‘Good’ in terms of sustainability. While the brand has made notable efforts in various areas such as using eco-friendly materials and supporting local manufacturing, there is still room for improvement. By taking meaningful steps to eliminate hazardous chemicals, ensure the payment of a living wage, and provide more transparency regarding their vegan status, Lonely Kids Club can further enhance their sustainability practices and appeal to conscious consumers.

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