Rating: Good

Price: $ $ $ $

Location: Austria

Official brand website: Visit

MATONA: Combining Style and Sustainability

When it comes to sustainable fashion, MATONA is a brand that stands out. With a focus on using eco-friendly materials and minimizing waste, MATONA has made strides in creating quality clothing that has a positive impact on the environment. Let’s take a closer look at the brand and what makes it a leader in sustainability.

Eco-Friendly Materials

One of the key reasons why MATONA is considered a sustainable brand is its use of eco-friendly materials. The brand proudly utilizes Global Organic Textile Standard (GOTS) cotton in a high proportion of its products. GOTS certification ensures that the cotton used is grown without the use of harmful chemicals and pesticides, reducing the overall impact on the environment.

By choosing GOTS cotton, MATONA not only limits the amount of chemicals used in production but also decreases water and wastewater consumption. This commitment to eco-friendly materials sets MATONA apart from other fashion brands and aligns it with the values of sustainability-conscious consumers.

Reducing Waste

In addition to its use of sustainable materials, MATONA takes steps to reduce waste in its production process. The brand actively reuses some of its offcuts, ensuring that textile waste is kept to a minimum. This approach not only reduces the overall environmental impact but also showcases MATONA’s commitment to maximizing resources and minimizing waste.

Labour Practices

MATONA recognizes that sustainability goes beyond materials and waste reduction; it also extends to fair labour practices. While the brand’s labour rating is currently classified as “it’s a start,” MATONA is taking steps to ensure that its final stage of production, undertaken in Portugal, is carried out responsibly.

Portugal is classified as a medium-risk country for labour abuse, but MATONA traces most of its supply chain, demonstrating a commitment to transparency and accountability. However, there is no evidence to suggest that the brand has a Code of Conduct in place or ensures payment of a living wage in its supply chain.

Animal Welfare

MATONA’s commitment to sustainability also extends to animal welfare. The brand does not use any animal products in its clothing, which means that all of their products are free from materials derived from animals. While MATONA does not explicitly state that it is vegan, its animal rating is classified as ‘good’ due to the absence of animal products in its collections.

The Overall Verdict

In summary, MATONA is a brand that has made significant strides in sustainability, particularly in the areas of materials, waste reduction, and animal welfare. However, there is still room for improvement in the brand’s labour practices, particularly in terms of ensuring a living wage for workers in its supply chain.

With its focus on eco-friendly materials and its commitment to reducing waste, MATONA is at the forefront of sustainable fashion. By choosing MATONA, consumers can wear clothing that is not only stylish but also has a positive impact on the planet. Let’s support brands like MATONA as we continue to strive for a more sustainable future.

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