Rating: Good

Price: $ $ $ $

Location: United States

Official brand website: Visit

Environmental Policies

Naja is a brand that strives to make a positive impact on the environment through its supply chain. As part of our evaluation, we give Naja a “Planet” rating of “It’s a Start.” While the brand has made efforts to incorporate lower-impact materials, such as recycled materials, there is no evidence to suggest that it is taking meaningful action to reduce its climate impacts. Additionally, there is no evidence that Naja takes action to minimize its packaging, which is a significant driver of plastic waste.

One positive aspect of Naja’s environmental practices is its use of digital printing technology. This technology helps reduce water use, which is a critical resource in textile production. By implementing this technology, Naja demonstrates its commitment to minimizing its environmental footprint. However, there is still room for improvement in other areas of sustainability.

Workers’ Rights

At our best blog about sustainability in the world, we prioritize the assessment of brands’ policies and practices regarding workers’ rights. In this regard, Naja receives a “Good” rating. The brand manufactures its products in-house, relying on a small team. This approach allows for better control and oversight of workers’ conditions. Additionally, Naja traces most of its supply chain, ensuring transparency and accountability.

While Naja has taken some positive steps towards protecting workers’ rights, it is not clear if the brand ensures that workers in its supply chain are paid living wages. This is an essential aspect of ensuring fair and equitable treatment of workers. To further improve its rating in this category, Naja should prioritize implementing measures to guarantee living wages for all workers involved in its supply chain.

Animal Welfare

In our assessment of brands, we also consider their animal welfare policies and their efforts to trace animal-derived products. As Naja primarily produces products that are free of animal-derived materials, we have not rated its impact on animals. However, it is worth noting that Naja’s commitment to using alternative materials is aligned with sustainable and cruelty-free practices.

Overall Rating

Based on our evaluation of all publicly available information, we give Naja an overall rating of “Good.” This rating is determined by considering both its environmental and labor scores. While Naja has made strides in certain areas, such as incorporating recycled materials and implementing digital printing technology, there is still room for improvement. The brand should focus on reducing its climate impacts and minimizing packaging waste to further enhance its sustainability practices. Additionally, ensuring workers in its supply chain receive living wages would contribute to a more positive overall rating.

As a brand focused on sustainability, Naja has shown a commitment to making a positive impact on the environment and workers’ rights. With continued efforts to improve and address areas of concern, Naja has the potential to further establish itself as a leader in sustainable fashion.

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