Normal Knit

Rating: Good

Price: $ $ $ $

Location: Italy

Official brand website: Visit

Normal Knit, a renowned sustainable fashion brand, has been making waves in the industry with its commitment to environmentally friendly practices. The brand’s dedication to sustainability is evident in its impressive environment rating of ‘great’.

One of the key factors that sets Normal Knit apart is its use of eco-friendly materials, particularly Global Organic Textile Standard (GOTS) cotton. GOTS certification ensures that the cotton used in Normal Knit’s products is produced without the use of harmful chemicals, making it a sustainable choice for the environmentally conscious consumer.

In addition to using eco-friendly materials, Normal Knit also employs low-waste cutting techniques to minimize textile waste. By optimizing the use of fabrics and reducing waste during the production process, the brand actively contributes to reducing the environmental impact of the fashion industry.

Normal Knit takes its commitment to sustainability a step further by manufacturing its products locally. By producing its garments close to its customers, the brand minimizes transportation and reduces its carbon footprint. This localization strategy not only contributes to sustainability but also has economic benefits, supporting local communities and businesses.

One of the significant environmental advantages of Normal Knit’s use of eco-friendly materials is the limited amount of chemicals, water, and wastewater used in production. By making conscious choices in sourcing materials, the brand ensures that its production processes are as sustainable as possible, minimizing harm to the environment.

While Normal Knit’s environment rating is commendable, its labor rating is considered ‘it’s a start’. The brand’s final stage of production takes place in Italy, which is classified as a medium risk country for labor abuse. Although there is no evidence of a formal Code of Conduct, the brand does trace most of its supply chain, which is a positive step towards transparency and accountability.

The brand’s commitment to ethical practices includes ensuring fair wages for its workers. However, it is unclear whether Normal Knit ensures payment of a living wage throughout its supply chain. This remains an area where the brand could improve to further promote ethical labor practices and improve its labor rating.

In terms of its treatment of animals, Normal Knit receives a rating of ‘good’. The brand does not use any animal products in its garments, making it a suitable choice for vegan consumers. While Normal Knit does not explicitly state that it is vegan, its animal-friendly practices and the absence of animal materials speak to its commitment to cruelty-free fashion.

Overall, Normal Knit is rated ‘Good’ for its sustainable practices and commitment to the environment. With a strong focus on eco-friendly materials, waste reduction, local manufacturing, and considerations for animal welfare, the brand sets a positive example for others in the fashion industry.

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