Our Rating: 3 Stars - It's a start

Price: $ $ $ $

Country of origin: Korea, Republic of

Official brand website: Visit

NOT OURS is a brand that is dedicated to sustainability and creating eco-friendly products. However, when we delve into their environmental practices, it becomes clear that there is room for improvement. According to the brand’s environment rating, it is deemed ‘not good enough’ which raises some concerns.

While NOT OURS does use some eco-friendly materials, including recycled materials, there is no evidence to suggest that they minimize textile waste during the manufacturing process. Textile waste is a significant issue in the fashion industry, and sustainable brands should actively implement practices to reduce it. Unfortunately, there is no indication that NOT OURS has taken meaningful actions in this regard.

In addition, there is no evidence that NOT OURS has made any efforts to reduce or eliminate hazardous chemicals in their production processes. Hazardous chemicals can have detrimental effects on both human health and the environment. Sustainable brands should prioritize the use of non-toxic materials and take proactive steps to ensure their products are safe.

When it comes to labor practices, NOT OURS also falls short. The brand’s labor rating is ‘not good enough,’ and this raises red flags. The final stage of production for NOT OURS products takes place in South Korea, which is classified as a medium-risk country for labor abuse. This raises concerns about the ethical treatment of workers involved in the production process.

Furthermore, there is no evidence to suggest that NOT OURS has a Code of Conduct in place. A Code of Conduct is essential for ensuring that workers are treated fairly and ethically. It sets out the standards and expectations for labor practices and ensures that workers are not subjected to exploitation or abuse.

Another concerning aspect is the lack of evidence regarding the payment of a living wage in NOT OURS’ supply chain. Paying workers a living wage is vital for ensuring their well-being and providing a decent standard of living. Brands that are committed to sustainability should prioritize fair wages for all workers involved in their supply chain.

In terms of safety incidents, there is no evidence to suggest that NOT OURS investigates and reports on these incidents. It is crucial for brands to have transparent reporting processes in place to address safety concerns promptly and ensure the well-being of their workers.

Despite these shortcomings, NOT OURS does receive a positive rating when it comes to animal welfare. The brand states that its entire product range is vegan, indicating that no animal-derived materials or by-products are used. This is commendable and aligns with the principles of sustainability and ethical consumption.

Overall, NOT OURS is rated as ‘It’s a start’ in terms of sustainability. While the brand shows promise with its commitment to vegan products, there are significant areas where improvement is needed. NOT OURS should prioritize implementing measures to minimize textile waste, reduce hazardous chemicals, improve labor practices, and ensure transparency and accountability throughout its supply chain. By addressing these areas, NOT OURS can truly live up to its goal of sustainability and make a positive impact on the world.

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