OffOn: Navigating Sustainability with Purpose
In the dynamic landscape of sustainable fashion, OffOn stands as a brand with a purpose, weaving a narrative of conscious choices and ethical practices. With a commitment to environmental and social responsibility, OffOn has earned recognition, marked by its “It’s a Start” rating for its environmental policies. Let’s delve into the key takeaways that make OffOn a noteworthy player in sustainable fashion.
- Rated “It’s a Start” for environmental policies.
- Embraces lower-impact materials, including organic cotton.
- Adopts a made-to-order approach to minimize waste.
- Utilizes recycled materials in packaging.
- Supports local economies through localized production.
About the Company
A family of four, the founders of the OffOn clothing brand, established the company in 2012. They specialize in crafting hand-made, or as they affectionately term it, “heart-made” clothes designed for women and little girls.
The company’s uniqueness lies in its personalized approach, as it does not adhere to seasonal collections but focuses on fulfilling individual orders. Each piece is meticulously created with dedication and sensitivity, ensuring a bespoke experience for every client from inception to completion.
Navigating Sustainability with Purpose
OffOn, a brand dedicated to sustainability, proudly holds an “It’s a Start” rating for its environmental policies. Simplifying the complex world of sustainability, OffOn considers various factors, such as using lower-impact materials like organic cotton and reducing its ecological footprint. Let’s explore how OffOn, step by step, aligns its practices with a greener and fairer future.
OffOn prioritizes lower-impact materials, notably organic cotton, reducing its environmental footprint. By choosing materials wisely, the brand takes a positive step toward sustainable practices.
The OffOn brand relies on trusted European partners, primarily cotton and linen, with whom they have established enduring relationships, to produce its fabrics. All materials used by the brand hold essential certifications: OEKO-TEX, GOTS, Global Recycled Standard (GRS), and BCI. These certifications ensure the safety and sustainability of the fabrics.
OEKO-TEX certifies that the fabrics are free from harmful chemicals, prioritizing human safety.
GOTS guarantees that the fibers used in the fabrics are organic, adhering to stringent ecological and social criteria throughout the manufacturing process.
GRS is a voluntary standard verifying recycled materials, with certification granted when the fabric comprises at least 20% recycled material.
BCI, or Better Cotton Initiative, ensures that cotton cultivation involves responsible use of water, chemical fertilizers, and pesticides. While it doesn’t denote organic status, it signifies a reduced environmental impact in cotton farming.
Adopting a made-to-order approach, OffOn minimizes waste by producing items only upon customer orders. This strategy significantly reduces unsold inventory, creating a more sustainable fashion cycle.
Packaging with Purpose:
OffOn incorporates recycled materials in its packaging, showcasing a commitment to reducing environmental impact. This thoughtful packaging choice aligns with the brand’s dedication to sustainability.
Local Roots, Global Impact:
The brand manufactures its products closer to home, lowering the climate impact of shipping. This supports local economies and reduces OffOn’s carbon footprint, showcasing a commitment to global responsibility.
OffOn achieves a “Good” rating in workers’ rights, emphasizing the importance of fair treatment. With certifications like the Global Organic Textile Standard (GOTS) for organic cotton, the brand ensures transparency in its supply chain.
Living Wages Challenge:
While OffOn excels in workers’ rights, there’s room for improvement in ensuring living wages. Prioritizing fair compensation is crucial for achieving a higher rating in the “People” category.
Animal Welfare Consciousness:
With a “Good” rating in animal welfare, OffOn avoids animal-derived materials. While not claiming to be vegan, the brand’s efforts in tracing and policies contribute to its positive rating.
OffOn’s rating is influenced by its use of lower-impact materials, such as organic cotton, and its made-to-order approach, which minimizes excess inventory and waste.
OffOn uses recycled materials in its packaging, showcasing a commitment to sustainability and minimizing the environmental impact of its products.
The brand manufactures its products closer to home, supporting local economies and reducing the environmental impact associated with long-distance shipping.
OffOn’s commitment to workers’ rights is evident through certifications like the Global Organic Textile Standard (GOTS) for its use of organic cotton and a traced supply chain, ensuring transparency.
OffOn needs to improve in ensuring living wages for workers in its supply chain, highlighting the need for brands to prioritize fair compensation and working conditions.
While OffOn doesn’t use animal-derived materials, it doesn’t claim to be a vegan brand. The brand’s “Good” animal welfare rating considers its policies and efforts to trace animal-derived products.
OffOn’s “Good” overall rating reflects its significant efforts to prioritize sustainability, aligning its practices with environmental and ethical standards.
OffOn emerges as a brand that takes meaningful steps toward sustainability. Its commitment to lower-impact materials, waste reduction, and transparency in the supply chain showcases a dedication to ethical and environmentally conscious practices.
While areas for improvement exist, OffOn’s “Good” overall rating signifies a brand on a journey to make responsible choices, offering consumers a chance to support an ethical fashion brand aligned with planet-friendly values.