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Sustainable Fashion: Outerknown
Welcome to our blog, where we explore sustainability in the fashion industry. In this article, we will introduce you to Outerknown, a brand that is making waves in the industry with its commitment to environmental and social responsibility. Outerknown has received a ‘great’ environment rating due to its use of eco-friendly materials and efforts to minimize textile waste.
One of the key factors that sets Outerknown apart from other fashion brands is its dedication to using eco-friendly materials. The brand is a strong advocate for the use of organic materials and has been recognized for its use of Global Organic Textile Standard (GOTS) cotton. GOTS is a globally recognized certification for organic fibers, ensuring that the cotton used in Outerknown’s products is grown without the use of harmful pesticides or synthetic fertilizers.
In addition to organic cotton, Outerknown also incorporates other sustainable materials into its designs, such as hemp and recycled fibers. By using these materials, the brand significantly reduces the environmental impact of its production processes.
Reducing Textile Waste
Textile waste is a significant issue in the fashion industry, contributing to both environmental and social problems. However, Outerknown is making great strides in minimizing textile waste through its recycling initiatives. The brand recycles most of its offcuts, ensuring that these materials do not end up in landfills.
By recycling offcuts, Outerknown not only reduces waste but also conserves valuable resources. This commitment to sustainability is commendable and highlights the brand’s dedication to minimizing its environmental footprint.
Outerknown’s use of eco-friendly materials is not the only aspect of its production process that contributes to its ‘great’ environment rating. The brand also takes measures to limit the amount of chemicals, water, and wastewater used in its production processes.
By reducing the use of chemicals, Outerknown minimizes the potential harm to both the environment and the workers involved in the production process. This commitment to eco-friendly production practices ensures that the brand’s products are not only fashionable but also sustainable.
Outerknown’s commitment to sustainability extends beyond the environment. The brand also focuses on ensuring fair and ethical working conditions throughout its supply chain. Its labour rating is ‘good’, indicating that it has implemented a strong Code of Conduct that covers all of the ILO Four Fundamental Freedoms principles.
Furthermore, Outerknown sources its final stage of production from countries with extreme risk of labor abuse. By doing so, the brand supports local communities and helps to improve working conditions in these regions. Outerknown also conducts regular audits of its suppliers to ensure that they comply with ethical standards.
While Outerknown has taken steps to minimize its impact on the environment and promote fair labor practices, its animal rating is labeled as ‘it’s a start’. The brand does not use fur, leather, exotic animal skin, or angora in its products, which is a positive step towards animal welfare.
Outerknown also ensures that the down it uses is accredited by the Responsible Down Standard, which sets strict requirements for the welfare of ducks and geese. However, the brand does use wool and exotic animal hair, which may raise concerns among animal rights advocates.
In conclusion, Outerknown is a brand that is leading the way in sustainable fashion. With its ‘great’ environment rating, use of eco-friendly materials, and commitment to minimizing textile waste, Outerknown sets the bar high for other fashion brands.
The brand’s dedication to social responsibility is also commendable, with a strong Code of Conduct, sourcing from countries at risk of labor abuse, and efforts to improve wages in its supply chain. While its animal rating is still a work in progress, Outerknown is taking steps to minimize its impact on animals and promote ethical practices.
Overall, Outerknown is a shining example of how fashion brands can prioritize both style and sustainability. By choosing to support brands like Outerknown, consumers can make a positive impact on the fashion industry and contribute to a more sustainable future.