Riding the Waves of Sustainability with Outerknown

Key Takeaways

• Outerknown receives a “Good” rating as it places a strong emphasis on sustainability and ethical practices, which is evident in its dedication to sourcing eco-friendly materials and creating long-lasting products designed to minimize environmental impact. 
• Outerknown stands out for its conscientious choice of materials, which include organic cotton, recycled fibers, and responsible wool.
• Outerknown’s dedication to durability is reflected in its creation of long-lasting garments intended to withstand the test of time.
• Outerknown’s ongoing efforts to increase transparency in its supply chain would strengthen its position as a leader in sustainable fashion.

Brand Background

Pro surfer Kelly Slater and acclaimed designer John Moore founded Outerknown in 2015, intending to make excellent-quality, sustainable products that last a lifetime, keeping garments out of landfills and in circulation forever. True to that goal, the brand has created clothing that respects people and the planet. With a global reach and over 400 wholesale stockists, Outerknown is recognized for its commitment to ethical practices and environmental stewardship.

Environmental Impact

Outerknown’s commitment to sustainability runs deep within its supply chain. The brand meticulously sources and utilizes eco-friendly materials like Global Organic Textile Standard (GOTS) certified organic cotton, hemp, recycled cotton, and responsible wool. Notably, Outerknown saw a substantial improvement in its preferred fiber usage, increasing from 87% to an impressive 95% in 2022. Anchored by a comprehensive fiber policy and scorecard, Outerknown identifies fibers based on sustainability and circularity criteria, fostering a more environmentally conscious production process. By prioritizing sustainable materials, Outerknown is able to effectively minimize chemical usage and reduce waste, aligning with its ethos of environmental responsibility.

Partnering with B Corp Certified suppliers and operating 8 facilities powered by renewable energy underscores Outerknown’s commitment to ethical sourcing and energy efficiency. The brand meticulously maps 100% of its tier 1 supply chain and a significant portion of its tier 2 suppliers, ensuring that all practices align with its sustainability goals. Leveraging the Open Apparel Registry, which provides crucial supplier information, Outerknown aims for full transparency by publishing details of 100% of tiers 1-4 by 2025.

Furthermore, Outerknown embraces circularity through initiatives like Outerworn, a platform for reselling pre-loved styles. Collaborating with Project Vermont, the brand repurposes materials that would otherwise contribute to landfill waste. These concerted efforts have resulted in significant environmental impact, with Outerknown saving 1818 pieces of clothing from landfills and repurposing 960 lbs of denim, with approximately 300 lbs repurposed into bags. Additionally, the brand recycled 400 lbs of wool sweaters into mittens and blankets, further exemplifying its dedication to sustainability and innovation in fashion.

Workers’ Rights

Outerknown prioritizes people throughout its clothing production process. It upholds fair labor practices by implementing a comprehensive Code of Conduct and Supplemental Expectations document that encompasses all principles outlined by the International Labour Organization. Collaborating with suppliers worldwide, Outerknown is dedicated to achieving living wages for all individuals within its supply chain while enhancing responsible purchasing practices. Moreover, the brand demonstrates its commitment to employee well-being by offering extended healthcare insurance coverage, emphasizing the importance of supporting and safeguarding its workforce.

Animal Welfare

Outerknown’s ethical standards extend to animal welfare, avoiding fur, exotic animal skins, and unethical wool sources. Accredited by the Responsible Down Standard, it prioritizes cruelty-free practices. By championing fair treatment of animals, Outerknown sets an example for other fashion brands.

Overall Rating

Outerknown’s dedication to sustainability and ethical practices makes it a standout in the fashion industry, deserving of a “Good” rating. By prioritizing eco-friendly materials, fair labor, and animal welfare, the brand aligns with the values of ethical shoppers. Completely mapping all of its suppliers will further bolster its credibility as a sustainable fashion leader.

Frequently Asked Questions 

What sustainability initiatives does Outerknown participate in besides sourcing eco-friendly materials?

In addition to sourcing sustainable materials, Outerknown engages in various initiatives such as circularity programs like Outerworn and partnerships with organizations like Project Vermont to repurpose materials. It also does community collaborations to create custom pieces reflecting the brand’s sustainability commitment. 

Does Outerknown have any certifications to verify its commitment to sustainability and ethical practices?

Yes, Outerknown is B Corp Certified, which signifies its dedication to meeting rigorous social and environmental performance standards, accountability, and transparency. It also has certifications from the Fair Labor Association, Fair Trade USA, and Sustainable Apparel Coalition. 

What types of products does Outerknown offer?

Outerknown offers a wide range of products, including men’s and women’s clothing, accessories, and surfwear, all designed with a focus on sustainability and quality.

Does Outerknown offer any programs for customers to recycle or return their old clothing?

While Outerknown doesn’t have a specific program for recycling old clothing, it encourages customers to participate in circularity initiatives like Outerworn, where pre-loved styles can be resold. Additionally, customers can explore local recycling options for their clothing.

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