Rating: Great

Price: $ $ $ $

Location: Sweden

Official brand website: Visit


Pitupi is a brand that focuses on sustainability and environmental consciousness. With a great environment rating, it sets itself apart by using a high proportion of eco-friendly materials, such as Global Organic Textile Standard (GOTS) cotton. By manufacturing locally, Pitupi aims to reduce its carbon footprint and contribute to a more sustainable industry. In addition to these efforts, the brand’s use of eco-friendly materials helps to limit the amount of chemicals, water, and wastewater used in production.

Labour Practices

Pitupi excels in its labour rating, providing jobs for workers from disadvantaged communities in Albania. By ensuring payment of a living wage in most of its supply chain, the brand demonstrates its commitment to fair compensation and social responsibility. Moreover, Pitupi goes the extra mile by tracing all of its supply chain, ensuring transparency and accountability.

Animal Welfare

While Pitupi does not use any animal products in its manufacturing process, it does not explicitly state that it is vegan. However, the brand still receives a good rating in terms of animal welfare. With a focus on eco-friendly materials and sustainability, Pitupi contributes to a more ethical and cruelty-free fashion industry.

Overall Rating

Based on our own research, Pitupi is rated as a ‘Great’ brand. Its commitment to sustainability, eco-friendly materials, fair labour practices, and animal welfare sets it apart in the fashion industry. By choosing Pitupi, consumers can support a brand that aligns with their values and contributes positively to the planet.

In conclusion, Pitupi is a brand that stands out for its dedication to sustainability. With a high proportion of eco-friendly materials, local manufacturing, fair labour practices, and a focus on animal welfare, Pitupi sets a strong example for the fashion industry. By choosing Pitupi, consumers can make a conscious choice to support a brand that prioritizes environmental consciousness and social responsibility.

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