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Purnama is a brand that is highly committed to sustainability and environmental consciousness. With a strong focus on using eco-friendly materials and promoting fair employment, Purnama has earned a reputation for being a responsible and socially conscious brand. In this article, we will delve deeper into Purnama’s environmental rating, labor rating, and animal rating to provide a comprehensive view of their sustainability efforts.
Purnama’s environmental rating is ‘good’, reflecting their dedication to minimizing their environmental impact. They use a medium proportion of eco-friendly materials, including recycled fabrics. By incorporating these materials into their products, Purnama reduces the demand for new resources and contributes to the reduction of waste. This commitment to using recycled fabrics demonstrates Purnama’s proactive approach towards sustainable fashion.
In addition to using eco-friendly materials, Purnama also manufactures its products by hand. This production method significantly reduces their climate impact as it requires less energy compared to large-scale production methods. By opting for handmade production, Purnama shows its dedication to reducing greenhouse gas emissions and preserving the environment.
Another notable aspect of Purnama’s environmental rating is their use of low impact non-toxic dyes in all of their products. Traditional dyes often contain harmful chemicals that can pollute waterways and harm aquatic life. By utilizing low impact non-toxic dyes, Purnama ensures that their products are not contributing to water pollution or endangering the environment.
While Purnama’s use of eco-friendly materials and sustainable production methods is commendable, there is no evidence of their efforts to minimize packaging. Packaging waste is a significant environmental concern, and it would be beneficial for Purnama to explore sustainable packaging options to further enhance their environmental rating.
Purnama has received a ‘good’ labor rating, underscoring their commitment to fair employment practices in Asia. As a social enterprise, Purnama was created with the aim of providing fair employment opportunities in the region. By prioritizing fair employment, Purnama positively impacts the livelihoods of workers and helps combat inequality.
One essential component of fair employment is ensuring the payment of a living wage. Purnama recognizes this and ensures that all workers involved in the final stage of production receive a living wage. This practice not only promotes economic well-being but also fosters a sense of dignity and respect for workers.
Purnama also traces some of its supply chain, including the entire final stage of production. By having transparency in their supply chain, Purnama can ensure that workers’ rights are protected and that they are not exposed to exploitative practices. This commitment to supply chain transparency demonstrates Purnama’s dedication to ethical manufacturing.
Purnama’s animal rating is ‘good’. While they do not use any animal products in their manufacturing process, they do not explicitly state that their products are vegan. Nevertheless, Purnama’s decision to abstain from using animal products showcases their respect for animal welfare. By opting for animal-free materials, Purnama contributes to reducing animal exploitation within the fashion industry.
Purnama receives a ‘Good’ rating overall, emphasizing their dedication to sustainability and ethical practices. With a focus on eco-friendly materials, fair employment, and animal welfare, Purnama is a brand that aligns with the values of conscious consumers. While there are areas where they can further improve, such as minimizing packaging waste, their current efforts showcase their commitment to being a responsible and sustainable brand.
By choosing Purnama, consumers can make a conscious choice to support a brand that prioritizes the environment, labor rights, and animal welfare. Purnama serves as an example for other brands, demonstrating that sustainability and profitability can go hand in hand. As the demand for sustainable fashion continues to rise, it is brands like Purnama that will lead the way towards a more sustainable and ethical future.