Qeelin
Our Rating: 3 Stars - It's a start
Price: $ $ $ $
Country of origin: China
Official brand website: Visit
Qeelin is a brand owned by Kering, and it has been rated as “Good” in terms of its environmental policies and sustainability efforts. The brand focuses on using lower-impact materials and has set science-based targets to reduce greenhouse gas emissions in its operations and supply chain. Qeelin has also published a biodiversity protection policy that applies to its entire supply chain. While the brand has made progress in eliminating hazardous chemicals, it has not made a commitment to eliminate all hazardous chemicals in its manufacturing process.
In terms of workers’ rights, Qeelin has been rated as “Not Good Enough”. The brand does not disclose where its final production stage occurs, and it received a score of 41-50% in the 2022 Fashion Transparency Index. While Qeelin has a comprehensive policy to support diversity and inclusion in its direct operations, it does not extend this policy to its supply chain. The brand claims to have a program to improve wages, but there is no evidence that it ensures its workers are paid living wages in most of its supply chain. However, during the COVID-19 pandemic, Qeelin disclosed adequate policies to protect workers in its supply chain from the virus.
When it comes to animal welfare, Qeelin has been rated as “It’s a Start”. The brand has a formal policy aligned with the Five Domains of animal welfare and appears to use leather. However, Qeelin does not appear to use wool, down, fur, exotic animal skin, exotic animal hair, or angora. The brand also traces some of its animal-derived materials to the first production stage, showing a degree of transparency and accountability.
Based on all the publicly available information that has been reviewed, Qeelin has been given an overall rating of “It’s a Start”. While the brand has made efforts in various aspects of sustainability, there is room for improvement in terms of workers’ rights and animal welfare. Qeelin can work towards greater transparency in its supply chain, ensure living wages for its workers, and expand its animal welfare policies to cover a wider range of materials.
