SEEKER
Our Rating: 4 Stars - Good
Price: $ $ $ $
Country of origin: United States
Official brand website: Visit
Sustainability is a hot topic in today’s world, and brands that prioritize the environment are gaining recognition. One such brand is SEEKER, which has received a “Good” rating in our “Planet” category. This rating evaluates brands based on their environmental policies in the supply chain.
SEEKER stands out for its use of lower-impact materials, including organic hemp. By using these materials, the brand helps limit the chemicals, water, and wastewater in its supply chain. This is crucial for reducing the negative impact on the environment. Additionally, SEEKER has made efforts to incorporate materials that have a lower carbon footprint, which is commendable.
However, one area where SEEKER could improve is in minimizing textile waste in its supply chain. Textile waste is a significant problem in the fashion industry, and brands that take proactive steps to reduce waste are highly regarded. While there is no evidence of SEEKER’s efforts in this area, it is an opportunity for the brand to explore.
Another factor in our rating is a brand’s action to minimize packaging waste, which is often a driver of plastic waste. Unfortunately, there is no evidence that SEEKER takes measures to minimize its packaging. This is an area where the brand could make a significant positive impact by adopting sustainable packaging practices.
In addition to environmental factors, we also assess brands’ policies and practices regarding workers’ rights in our “People” category. SEEKER has been rated as “It’s a Start” in this category. While the brand’s final production takes place in the USA, which is a medium-risk country for labor abuse, SEEKER traces most of its supply chain.
One area of improvement for SEEKER in the “People” category is the absence of a Code of Conduct. A Code of Conduct outlines a brand’s commitment to ethical practices and ensures compliance with labor laws and regulations. Incorporating a Code of Conduct would demonstrate SEEKER’s dedication to protecting workers’ rights.
Ensuring that workers are paid living wages in the supply chain is another crucial factor in our rating. Unfortunately, there is no evidence that SEEKER takes steps to ensure living wages for its workers. This is an important aspect of creating a fair and sustainable supply chain, and SEEKER has the opportunity to implement policies that support fair wages.
The welfare of animals and the traceability of animal-derived products are the focus of our “Animals” rating. SEEKER has been rated as “Good” in this category. While the brand does not appear to use animal-derived materials, it does not claim to be a vegan brand.
In conclusion, based on the publicly available information we have reviewed, SEEKER receives an overall rating of “Good.” The brand has made commendable efforts in using lower-impact materials and prioritizing animal welfare. However, there are areas for improvement, such as minimizing textile waste, adopting sustainable packaging practices, and ensuring workers are paid living wages. By addressing these areas, SEEKER can further enhance its sustainability efforts and continue to be a positive force in the fashion industry.
