Soul Flower

Rating: Good

Price: $ $ $ $

Location: United States

Official brand website: Visit

Planet Rating

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Soul Flower as “It’s a Start”. There are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including Global Organic Textile Standard (GOTS) certified organic cotton.
  • It uses lower impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
  • It uses low-impact dyes in most of its products.

People Rating

Workers’ rights are central to our “People” rating, which assesses brands’ policies and practices on everything from child labor to living wages and gender equality. Here we rate Soul Flower as “It’s a Start”. There are a few factors influencing its score:

  • Much of its supply chain is certified by Fair Trade USA and Global Organic Textile Standard (GOTS) certified organic cotton.
  • It mostly traces its supply chain.
  • There’s no evidence it has a Code of Conduct.
  • It claims it ensures payment of a Living Wage in its supply chain but doesn’t define a living wage.

Animals Rating

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products, are the focus of our “Animals” rating. Here we rate Soul Flower as “Good”. There are a few factors influencing its score:

  • There’s no evidence it has an animal welfare policy.
  • It uses few animal-derived materials in its products.
  • It appears to use wool.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Overall Rating

Based on all publicly available information we’ve reviewed, we rate Soul Flower as “Good” overall.

Soul Flower is a brand that is making conscious efforts towards sustainability. Their commitment to using lower-impact materials, such as Global Organic Textile Standard (GOTS) certified organic cotton, shows that they are aware of the impact that the textile industry has on the environment. By using low-impact dyes in most of their products, Soul Flower further reduces their ecological footprint.

However, there is room for improvement. While the brand uses lower impact materials, there is no evidence that they are actively working to reduce energy use or greenhouse gas emissions. Taking further action to address these aspects would greatly enhance their sustainability efforts.

In terms of workers’ rights, Soul Flower has made some progress. Much of their supply chain is certified by Fair Trade USA and Global Organic Textile Standard (GOTS). This means that they prioritize fair treatment of workers and ensure that organic cotton is sourced responsibly. The brand also traces most of its supply chain, which allows for transparency and accountability.

However, there is no evidence that Soul Flower has a Code of Conduct in place, which could provide clearer guidelines and standards for their suppliers. Additionally, while they claim to ensure payment of a living wage in their supply chain, they do not define what constitutes a living wage. Providing clarity in this area would further strengthen their commitment to workers’ rights.

When it comes to animals, Soul Flower has a good rating. Although there is no evidence of an animal welfare policy, the brand uses few animal-derived materials in their products. They appear to use wool, but they do not use leather, down, fur, angora, exotic animal skin, or exotic animal hair. This shows a conscious effort to avoid materials that may involve animal cruelty.

In conclusion, Soul Flower is making strides towards sustainability, but there are areas where they can improve. By taking further action to reduce energy use and greenhouse gas emissions, implementing a Code of Conduct, and defining a living wage, they can enhance their commitment to workers’ rights. Additionally, establishing an animal welfare policy would further strengthen their efforts in promoting ethical practices throughout their supply chain. Overall, Soul Flower is rated as “Good” and has the potential to become an even more sustainable brand in the future.

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