The Very Good Bra

Rating: Good

Price: $ $ $ $

Location: Australia

Official brand website: Visit

At the heart of sustainability lies the commitment to protect our planet, ensure the well-being of its people, and promote ethical business practices. In the world of fashion, one brand that stands out for its dedication to these principles is The Very Good Bra.

Planet-Friendly Practices

When it comes to protecting the environment, The Very Good Bra leads the way. The brand has scored a “Great” rating in our “Planet” assessment, thanks to its exemplary environmental policies in its supply chains.

One of the key factors contributing to their high rating is their use of lower-impact materials, particularly organic cotton. By choosing organic cotton, The Very Good Bra minimizes the use of chemicals in production, reducing the environmental footprint and ensuring a safer working environment for all involved.

Not stopping there, the brand also ensures that all of its textile offcuts are reused, minimizing waste and promoting a circular approach to production. Every effort is made to reduce water consumption and wastewater during the manufacturing process, further highlighting their commitment to sustainability.

The Very Good Bra goes the extra mile by using recycled packaging for its products, minimizing the use of virgin materials and reducing the environmental impact of their packaging.

People-Focused Policies

Beyond its dedication to the environment, The Very Good Bra shines in its commitment to workers’ rights. In our “People” assessment, the brand has earned a “Good” rating for its focus on fair labor practices and equality.

While the final production stage takes place in Portugal, a country classified as a medium-risk for labor abuse, The Very Good Bra ensures that ethical standards are upheld throughout its supply chain. Their Code of Conduct adheres to the principles laid out by the International Labour Organization (ILO) Four Fundamental Freedoms.

The brand also makes efforts to trace most of its supply chain, allowing for greater transparency and accountability. However, it is not entirely clear whether workers are paid living wages throughout the supply chain, which may impact its overall rating in the future.

Animal-Friendly Fashion

Many fashion brands still rely on animal-derived materials, raising concerns about animal welfare. However, The Very Good Bra sets itself apart by creating products that are generally free of animal-derived materials.

Because of this, our “Animals” rating does not apply to The Very Good Bra. Their commitment to cruelty-free fashion promotes a compassionate approach to clothing, ensuring that no animals are harmed in the process.

An Overall Good Rating

Considering both environmental and labor factors, The Very Good Bra receives an overall rating of “Good.” This assessment is based on publicly available information and our comprehensive review of the brand’s practices. With their planet-friendly initiatives and dedication to workers’ rights, The Very Good Bra is certainly a brand worth supporting.

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