VEERAH
Our Rating: 4 Stars - Good
Price: $ $ $ $
Country of origin: United States
Official brand website: Visit
VEERAH, a sustainable fashion brand, has been rated “It’s a Start” in terms of its environmental policies. The brand uses lower-impact materials, including recycled materials, which contributes positively to its rating. However, there is no evidence to suggest that VEERAH is taking meaningful action to reduce or eliminate hazardous chemicals in its manufacturing process.
One notable aspect of VEERAH’s sustainability efforts is its production of long-lasting products. By creating durable items, the brand encourages customers to invest in quality pieces that have a longer lifespan, reducing the overall demand for fast fashion and its detrimental effects on the environment.
In addition to its commitment to durable products, VEERAH also prioritizes packaging that is recyclable. This ensures that once the product reaches the end of its life cycle, it can be properly disposed of and recycled, minimizing waste and reducing the brand’s environmental footprint.
Furthermore, VEERAH takes steps to limit its production runs in order to minimize waste. By carefully considering the quantity of items produced, the brand avoids excess inventory and potential waste from unsold products. This approach aligns with the principles of sustainability and responsible consumption.
Looking at the brand’s “People” rating, which evaluates workers’ rights, VEERAH has been rated as “It’s a Start”. The brand’s Code of Conduct covers the International Labour Organization’s Four Fundamental Freedoms principles, indicating a commitment to fair labor practices.
However, it is worth noting that VEERAH sources its final stage of production from countries with an extreme risk of labor abuse. While the brand ensures that most workers in the final production stage are paid a living wage, this may not be the case throughout its entire supply chain. Continued efforts to improve labor conditions and wages in all stages of production would contribute to a higher rating in this category.
When it comes to animal welfare, VEERAH has received a “Great” rating. The brand has been listed as vegan by PETA, demonstrating its commitment to utilizing animal-free materials in its products. Additionally, VEERAH is transparent about tracing its animal-derived products, further promoting cruelty-free fashion.
In conclusion, based on publicly available information, VEERAH has received a “Good” overall rating in terms of sustainability. While the brand has made positive strides in areas such as using lower-impact materials, producing long-lasting products, and ensuring recyclable packaging, there is room for improvement in areas such as hazardous chemical reduction and labor practices throughout its supply chain. VEERAH’s commitment to animal welfare and vegan practices is commendable and sets a positive example for the fashion industry.
