Velvet Heartbeat

Rating: Good

Price: $ $ $ $

Location: New Zealand

Official brand website: Visit

Velvet Heartbeat is a brand that has made significant strides in the sustainability arena. With an environment rating of ‘good’, the brand is committed to minimizing its impact on the environment in several ways. One of the key ways it achieves this is by using eco-friendly materials, including upcycled materials. By repurposing materials that would otherwise go to waste, Velvet Heartbeat is able to contribute to a circular economy and reduce the demand for new resources.

In addition to using eco-friendly materials, Velvet Heartbeat also takes steps to minimize textile waste. The brand has a limited production run, meaning that it produces only a small number of items at a time. By doing so, Velvet Heartbeat avoids overproduction and the subsequent waste that comes with it. This not only reduces textile waste but also ensures that each item produced is done so with care and intention.

Another aspect of sustainability that Velvet Heartbeat focuses on is manufacturing locally. By producing their products locally, the brand is able to reduce its carbon footprint and limit the transportation emissions associated with long-distance shipping. This commitment to local manufacturing helps to minimize the brand’s climate impact and supports the local economy.

When it comes to packaging, Velvet Heartbeat also prioritizes sustainability. The brand uses compostable packaging, which means that it can break down naturally and return to the earth instead of contributing to the growing problem of plastic waste. By opting for compostable packaging, Velvet Heartbeat showcases its dedication to reducing landfill waste and finding more eco-friendly alternatives.

While Velvet Heartbeat’s environment rating is impressive, it’s important to also consider the brand’s labor practices. With a labor rating of ‘it’s a start’, there is still room for improvement in this area. The brand manufactures its products in-house with a small team, which can be seen as a positive aspect as it ensures greater control over the production process. Additionally, Velvet Heartbeat traces some of its supply chain, demonstrating a commitment to transparency.

However, there is currently no evidence that Velvet Heartbeat ensures the payment of a living wage to its workers. This is an essential aspect of ethical and sustainable manufacturing, as workers deserve fair compensation for their labor. While Velvet Heartbeat has made strides in other areas of sustainability, it is essential for the brand to prioritize fair labor practices and take steps to ensure that all workers are paid a living wage.

Finally, when it comes to the treatment of animals, Velvet Heartbeat excels. The brand has achieved a rating of ‘great’ in this area. All of its products are certified by PETA as vegan, meaning that they are free from any animal-derived materials or ingredients. This commitment to cruelty-free fashion is commendable and sets Velvet Heartbeat apart as a brand that values both sustainability and ethical treatment of animals.

Overall, Velvet Heartbeat has made significant strides in sustainability, particularly in the areas of using eco-friendly materials, minimizing textile waste, manufacturing locally, and embracing cruelty-free practices. While there is still room for improvement in terms of fair labor practices, the brand’s commitment to sustainability and its overall rating of ‘Good’ showcases its dedication to making a positive impact on the planet. As consumers increasingly prioritize sustainability in their purchasing decisions, brands like Velvet Heartbeat are at the forefront of driving change and creating a more sustainable fashion industry.

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