Rating: Good

Price: $ $ $ $

Location: United Kingdom

Official brand website: Visit

Environmental impact

WAWWA is a brand that takes environmental sustainability seriously. Their commitment to reducing their carbon emissions and minimizing their environmental impact sets them apart from other brands in the industry. One of the key factors that influenced their positive rating is their use of a high proportion of lower-impact materials, including organic cotton. By using organic cotton, they are able to limit the use of chemicals, water, and wastewater in their supply chain.

WAWWA also takes steps to minimize waste by limiting their production runs. This means that they only produce the amount of products that are needed, reducing the amount of waste that is generated. However, one area where WAWWA could improve is in their packaging. There is no evidence to suggest that they take action to minimize their packaging, which is a significant driver of plastic waste.

Workers’ rights

While WAWWA excels in its environmental practices, their performance in the area of workers’ rights is not up to par. The brand received a “Not Good Enough” rating in this category. One of the factors that influenced this rating is the absence of a Code of Conduct. A Code of Conduct is an essential tool for ensuring that workers are treated fairly and that their rights are protected. Without a Code of Conduct, there is no clear framework for addressing issues such as child labor, living wages, and gender equality.

On a positive note, WAWWA does trace most of its supply chain, which is a step towards transparency and accountability. However, they fall short in defining what they consider to be a living wage. While they claim to ensure payment of a living wage in their supply chain, the lack of a clear definition makes it difficult to assess whether workers are actually being paid a fair wage.

Animal welfare

WAWWA’s commitment to animal welfare is commendable. They received a “Great” rating in this category. The brand states that its entire product range is vegan, meaning that no animal-derived materials are used. This is an important step towards promoting cruelty-free fashion and reducing the demand for animal products in the industry.

In addition to their vegan product range, WAWWA also traces their animal-derived products. This means that they have systems in place to ensure that any animal-derived materials they may use, such as wool or leather alternatives, come from ethical and sustainable sources. By tracing their supply chain, they are able to provide transparency and assurance to consumers who prioritize animal welfare.

Overall rating

Based on all the publicly available information that has been reviewed, WAWWA receives a “Good” overall rating. While their environmental practices and commitment to animal welfare are strong, there is room for improvement in the area of workers’ rights. By implementing a Code of Conduct and defining what they consider to be a living wage, WAWWA can further enhance their sustainability efforts and become a leader in all aspects of sustainability.

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