Rating: Good

Price: $ $ $ $

Location: United States

Official brand website: Visit

WWAKE is a brand that focuses on sustainability and is dedicated to making a positive impact on the environment. With a ‘good’ environment rating, WWAKE strives to use eco-friendly materials in its production process. One of the ways it achieves this is by using a medium proportion of recycled gold, which helps reduce the demand for newly mined gold and minimizes the environmental impact associated with mining.

In addition to using eco-friendly materials, WWAKE also manufactures its products locally. This decision not only supports local businesses and economies but also helps reduce the brand’s carbon footprint. By avoiding long-distance transportation, WWAKE minimizes the emissions and energy consumption associated with shipping.

While WWAKE’s commitment to using eco-friendly materials and manufacturing locally is commendable, there is no evidence that the brand actively minimizes its packaging. Packaging waste is a significant environmental issue, and reducing the amount of packaging used can greatly contribute to sustainability efforts.

When it comes to the labour rating, WWAKE is described as ‘it’s a start.’ Although the brand’s final stage of production is undertaken in the USA, a medium-risk country for labour rights, there is no evidence that WWAKE has a formal Code of Conduct. A Code of Conduct ensures that workers’ rights and fair labor practices are upheld throughout the supply chain.

While there are areas for improvement, WWAKE does trace most of its supply chain, including all of the final stage of production. This transparency helps ensure that ethical practices are implemented and maintained. Additionally, WWAKE ensures payment of a living wage in some of its supply chain, although the brand does not specify the percentage of workers receiving this wage.

WWAKE also conducts audits in some parts of its supply chain. However, without specifying the percentage of the supply chain audited, it is difficult to evaluate the comprehensiveness of these audits. Regular and comprehensive auditing is crucial to identify and address any labor rights abuses or unethical practices within the supply chain.

When it comes to the impact on animals, WWAKE’s products are generally free of animal materials. While this means that the brand does not directly contribute to animal cruelty or harm, it is not applicable to rate its impact on animals.

Overall, WWAKE is rated ‘Good’ based on its environment and labor scores. The brand’s commitment to using eco-friendly materials, manufacturing locally, and tracing its supply chain contributes positively to sustainability efforts. However, there is room for improvement when it comes to labor rights, packaging minimization, and transparency in auditing the supply chain. By continuously striving to improve and address these areas, WWAKE can further enhance its overall sustainability rating and make an even greater positive impact on the environment and labor rights.

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