Rating: Good

Price: $ $ $ $

Location: New Zealand

Official brand website: Visit

Dimples is a brand that is making strides towards sustainability, with an environment rating of ‘it’s a start’. The brand uses a medium proportion of eco-friendly materials, including Global Organic Textile Standard (GOTS) cotton. This means that their products are made with organic cotton that is free from harmful chemicals and pesticides.

However, there is no evidence to suggest that Dimples is actively working towards minimizing textile waste. Textile waste is a major issue in the fashion industry, as it contributes to landfill and environmental pollution. It would be great to see Dimples take steps to reduce their textile waste through recycling or upcycling initiatives.

Similarly, there is no evidence to suggest that Dimples is taking measures to minimize packaging waste. Packaging is another area where brands can make a difference by opting for sustainable materials and reducing excess packaging. By taking steps to minimize packaging waste, Dimples can further improve their environmental impact.

One positive aspect of Dimples’ approach is their use of eco-friendly materials, which helps to limit the amount of chemicals, water, and wastewater used in production. By choosing eco-friendly materials, Dimples is reducing their environmental footprint and promoting a more sustainable fashion industry.

When it comes to labor practices, Dimples has a rating of ‘it’s a start’. The final stage of production for their products is undertaken in New Zealand, which is categorized as a low-risk country for labor abuse. However, there is no evidence to suggest that Dimples has a Code of Conduct in place to ensure fair and ethical treatment of workers throughout their supply chain.

It is also unclear whether Dimples ensures payment of a living wage in their supply chain. Paying workers a living wage is essential for ensuring that they can meet their basic needs and support themselves and their families. By committing to paying a living wage, Dimples would demonstrate their commitment to fair labor practices.

Dimples does trace most of its supply chain, which is a positive step towards transparency and accountability. By tracing their supply chain, Dimples can better identify any potential issues and work towards addressing them. Transparency is key in promoting ethical and sustainable practices in the fashion industry.

In terms of their animal rating, Dimples is rated ‘good’. The brand does not use fur, leather, down, exotic animal skin, exotic animal hair, or angora in their products. They also state that they source wool from non-mulesed sheep. This shows a commitment to cruelty-free practices and ensuring the welfare of animals in their supply chain.

Overall, Dimples is rated ‘good’ in terms of sustainability. While there are areas where the brand can improve, such as minimizing textile and packaging waste and ensuring fair labor practices, they are taking steps in the right direction. By continuing to prioritize sustainability in their business practices, Dimples can make a positive impact on the fashion industry and inspire others to follow suit.

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