EllA Fashion
Our Rating: 4 Stars - Good
Price: $ $ $ $
Country of origin: Australia
Official brand website: Visit
The Sustainable Fashion Revolution: EllA Fashion
Sustainability is no longer just a buzzword, but a way of life. As consumers become more aware of the impact of their choices on the environment and society, brands like EllA Fashion are leading the way towards a more sustainable future. With an environment rating of ‘good’, EllA Fashion is committed to using eco-friendly materials and reducing its carbon footprint.
Materials Matter
One of the ways EllA Fashion prioritizes sustainability is through its choice of materials. The brand uses a high proportion of eco-friendly materials, including deadstock materials. By repurposing these leftover fabrics, EllA Fashion not only reduces waste but also gives new life to materials that would otherwise end up in landfills.
Furthermore, the brand manufactures locally, which helps minimize its carbon footprint. By producing its garments close to home, EllA Fashion reduces the need for long-distance transportation, in turn reducing greenhouse gas emissions. This commitment to local production also supports the local economy and helps create jobs in the community.
Safeguarding the Environment
EllA Fashion’s use of eco-friendly materials goes beyond reducing waste. By opting for these sustainable alternatives, the brand limits the amount of chemicals, water, and wastewater used in production. This has a positive impact on the environment by reducing pollution and conserving resources.
While EllA Fashion’s environmental efforts are commendable, there is room for improvement. Currently, there is no evidence that the brand actively minimizes packaging. By adopting sustainable packaging practices, such as using recycled and recyclable materials, EllA Fashion could further reduce its environmental impact.
Prioritizing Workers’ Rights
As sustainability extends beyond the environment, it is crucial to consider the rights and well-being of workers in the fashion industry. EllA Fashion’s labor rating is ‘it’s a start’, indicating that there is still work to be done in this area.
However, it is worth noting that the final stage of production for EllA Fashion’s garments is undertaken in Australia, a low-risk country for labor abuse. This geographical advantage ensures that workers are protected by local labor laws and regulations.
While there is no evidence that EllA Fashion has a formal Code of Conduct, the brand does have a formal statement covering labor rights. This statement sets out the brand’s commitment to fair and safe working conditions for its workers.
In terms of supply chain transparency, EllA Fashion traces most of its supply chain. This means that the brand is aware of where its materials and components come from, allowing for better accountability and the identification of any potential issues.
However, there is no evidence that EllA Fashion ensures payment of a living wage in its supply chain. This important aspect of workers’ rights ensures that employees are paid enough to meet their basic needs and support their families.
Furthermore, there is no evidence that EllA Fashion audits any of its supply chain. Auditing is a crucial step in verifying compliance with labor standards and identifying areas for improvement. By implementing regular audits, EllA Fashion can take proactive steps towards improving working conditions throughout its supply chain.
A Promising Future
EllA Fashion’s animal rating is ‘it’s a start’. The brand does not use fur, down, exotic animal skin, exotic animal hair, or angora in its products. However, it does use leather and wool. While these materials are not considered eco-friendly, EllA Fashion has the opportunity to further explore and adopt more sustainable alternatives in the future.
Overall, EllA Fashion is making significant strides towards sustainability. With its eco-friendly materials, local manufacturing, and commitment to workers’ rights, the brand has earned a ‘good’ rating in our research.
However, there is always room for improvement. By addressing areas such as packaging, payment of living wages, and auditing its supply chain, EllA Fashion can continue to lead the way in sustainable fashion and inspire other brands to follow suit.
The future of fashion lies in brands like EllA Fashion, where style and sustainability go hand in hand. As consumers, we have the power to drive this change by supporting brands that prioritize the environment and workers’ rights. Together, we can create a fashion industry that not only looks good but also does good.
