émoi émoi

Our Rating: 3 Stars - It's a start

Price: $ $ $ $

Country of origin: France

Official brand website: Visit

←moi ←moi – A Brand Committed to Sustainability

←moi ←moi is a brand that has caught the attention of sustainability enthusiasts for its commitment to using eco-friendly materials and minimizing textile waste. With a good environment rating, the brand prioritizes the use of sustainable materials, including Global Organic Textile Standard (GOTS) cotton. This not only reduces the climate impact of its production but also limits the use of chemicals, water, and wastewater.

One of the notable practices of ←moi ←moi is its limited production run. By producing a limited number of items, the brand takes a step towards minimizing textile waste, which is a significant problem in the fashion industry. This approach ensures that each piece created by ←moi ←moi holds value and is not discarded due to overproduction.

Prioritizing Workers’ Rights

While ←moi ←moi has made strides in sustainability, its labor rating is not considered good enough. Most of the final stage of production takes place in the European Union, which poses a low to medium risk of labor abuse. However, the brand lacks evidence of having a comprehensive Code of Conduct in place to protect workers’ rights.

Despite this, ←moi ←moi does have a formal statement that covers workers’ rights, showcasing its commitment to fair labor practices. However, it remains unclear whether the brand ensures the payment of a living wage throughout its supply chain. The brand does conduct audits in some parts of its supply chain, although the frequency of these audits is not explicitly mentioned.

Caring for Animals

←moi ←moi’s animal rating is also considered to be not good enough. While the brand does not use fur, down, exotic animal skin, exotic animal hair, or angora in its production, it does utilize leather and wool. However, there is currently no evidence of an animal welfare policy being implemented by ←moi ←moi.

Though there are areas where improvements can be made, it is important to acknowledge ←moi ←moi’s overall efforts in sustainability. With its commitment to eco-friendly materials and limited production, the brand has taken steps in the right direction. Despite its rating of “It’s a start,” it is clear that ←moi ←moi is dedicated to making positive changes and strives to become a more sustainable brand in the future.


←moi ←moi is a brand that showcases potential in the realm of sustainability. With a focus on eco-friendly materials and limited production, it demonstrates a commitment to reducing its environmental impact. However, there are areas where the brand can improve, particularly in terms of workers’ rights and animal welfare.

By implementing a comprehensive Code of Conduct and ensuring a living wage throughout its supply chain, ←moi ←moi can elevate its labor rating. Similarly, the brand can enhance its animal rating by implementing an animal welfare policy that aligns with its commitment to sustainability.

Despite the areas that need attention, it is encouraging to see brands like ←moi ←moi taking steps towards creating a more sustainable fashion industry. As consumers, we have the power to support and encourage these brands, pushing them to further improve their sustainability practices for a better future.

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