Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: Australia

Official brand website: Visit


Welcome to the best blog about sustainability in the world! In this article, we will be focusing on one particular brand that has caught our attention with its sustainable practices and commitment to the environment. That brand is ettitude.

**Environmental Rating: Great**

One of the first things that stands out about ettitude is its impressive environmental rating, which is ‘great’. This means that the brand is dedicated to reducing its impact on the environment and has implemented various measures to achieve this. One such measure is the use of a closed-loop system in its supply chain, which helps to significantly reduce water and chemical usage. By employing this system, ettitude is able to minimize the negative effects of its manufacturing processes on the environment.

Additionally, ettitude has taken steps to address process emissions from its manufacturing. This shows that the brand is committed to not only producing sustainable products but also ensuring that its production methods are environmentally friendly. By actively reducing process emissions, ettitude is proving that it is willing to go the extra mile to minimize its carbon footprint.

Another noteworthy practice employed by ettitude is the reuse of offcuts to minimize textile waste. By repurposing these offcuts, the brand is able to reduce its contribution to the growing waste problem in the textile industry. This commitment to waste reduction demonstrates ettitude’s dedication to sustainable and ethical practices.

In line with its sustainable approach, ettitude also uses recycled packaging. This not only reduces the amount of waste generated but also promotes the use of recycled materials, further contributing to a greener future. By opting for recycled packaging, ettitude is making a tangible difference in its overall environmental impact.

**Labour Rating: It’s a Start**

While ettitude’s environmental rating is impressive, the brand’s labour rating is categorized as ‘it’s a start’. This indicates that there is still room for improvement when it comes to ettitude’s labor practices. However, it is important to note that ettitude does have a Code of Conduct in place, which covers all of the ILO Four Fundamental Freedoms principles. This shows that the brand is committed to ensuring fair working conditions and the protection of workers’ rights.

One area that requires attention is the sourcing of the final stage of production from countries with extreme risk of labor abuse. While the brand traces most of its supply chain, there is no evidence to suggest that it ensures payment of a living wage in its supply chain. These are areas that ettitude can work on to further improve its labor practices and elevate its rating.

**Overall Rating: Good**

When considering both the environmental and labor scores, ettitude has an overall rating of ‘good’. This is a testament to the brand’s commitment to sustainability and its efforts to minimize its impact on the environment. While there are areas for improvement in terms of labor practices, ettitude has already taken significant steps to address these concerns, making it a brand worth supporting.

In conclusion, ettitude is a brand that has proven its dedication to sustainability through its impressive environmental rating. With practices such as the use of a closed-loop system, the reduction of process emissions, and the reuse of offcuts, ettitude is leading the way in sustainable manufacturing. While there is still room for improvement in labor practices, the brand’s Code of Conduct and commitment to worker rights are steps in the right direction. Overall, ettitude is a brand that deserves recognition and support for its sustainable efforts.

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