Fair Indigo

Rating: Great

Price: $ $ $ $

Location: United States

Official brand website: Visit

Fair Indigo: Leading Sustainability with a “Great” Rating

Embark on a sustainable fashion journey with Fair Indigo, a brand at the forefront of eco-conscious practices and ethical standards. Renowned for its commitment to environmental responsibility, Fair Indigo proudly boasts a “Great” rating, a testament to its dedication to lower-impact materials and sustainable processes. 

As we delve into the key takeaways, discover how Fair Indigo’s innovative techniques, durable products, and unwavering commitment to workers’ rights and animal welfare make it a beacon for ethically conscious consumers. 

Key Takeaways

  • Environmental Stewardship: Fair Indigo achieves a “Great” rating by prioritizing lower-impact materials, notably organic cotton, curbing chemical usage, and reducing its ecological footprint.
  • Innovative Cutting Techniques: The brand employs low-waste cutting methods, maximizing fabric use and minimizing waste production, contributing to a more sustainable fashion industry.
  • Durable and Long-Lasting Products: Fair Indigo stands out for crafting enduring items and promoting sustainability by reducing the need for frequent replacements and minimizing environmental impact.
  • Workers’ Rights Commitment: With a “Good” rating in the “People” category, Fair Indigo traces its entire supply chain, regularly visiting suppliers and ensuring fair and safe working conditions.
  • Transparent Animal Welfare: Rated “Good” in the “Animals” category, Fair Indigo maintains transparency about its non-use of animal-derived materials, appealing to ethically conscious consumers.

About Fair Indigo

After spending years in the apparel industry, a dedicated group transitioned from their conventional roles, driven by the determination to instigate positive change in the fashion sector they had grown up in. Their mission was clear: to create clothing that embodies timelessness, impeccable quality, and sustainability. 

The focus was not just on the environmental aspect but also on ensuring the well-being of the individuals involved in every step of the clothing’s journey, from the cotton farms to the customer’s closet.

Rather than engaging in a race to the bottom, their aspiration was to rise to the top. They envisioned a line of premium-quality organic clothing that looks and feels good and contributes to the greater good. The departure from cheap, disposable fast fashion was decisive, signaling a permanent farewell to that unsustainable model.

The secret to the otherworldly softness and enduring quality of their organic cotton clothing lies in the meticulous selection of the top 0.05% of available cotton (not a typo). It’s rare for a single fiber to be both the softest and strongest, but this is the case with their organic Peruvian Pima cotton. Cultivated on two family farms and carefully harvested by hand, this cotton stands as the epitome of excellence, setting a standard that surpasses any other cotton found across the planet. 

Fair Indigo: A “Great” Rating for Planet, People, and Animals

Fair Indigo, driven by a solid commitment to sustainability, achieves a noteworthy “Great” rating in our evaluation categories of “Planet,” “People,” and “Animals.” Explore the brand’s impressive journey towards environmental responsibility and ethical practices.


Fair Indigo’s dedication to the planet is evident in its strategic use of lower-impact organic cotton materials. By prioritizing these materials, the brand actively reduces harmful chemicals, minimizes water and wastewater in its supply chain, and adopts low-waste cutting techniques to maximize fabric use, effectively curbing waste production. 

The brand’s reputation for crafting long-lasting products promotes sustainability and minimizes the environmental impact by reducing the need for frequent replacements.


Fair Indigo receives a “Good” rating in the realm of workers’ rights, showcasing its serious commitment to this crucial aspect. The brand takes tangible steps by tracing its entire supply chain and regularly visiting suppliers, ensuring fair and safe working conditions. Despite this, there is room for improvement in providing living wages throughout the supply chain, an area the brand could enhance for a more comprehensive “People” rating.


Fair Indigo’s transparency shines through in the “Animals” category, earning a “Good” rating. Although the brand doesn’t use animal-derived materials, it refrains from claiming a vegan status. This commendable transparency about its use of animal products adds an ethical dimension to its offerings.


In our comprehensive evaluation, Fair Indigo secures a “Great” overall rating. The brand’s commitment to sustainable materials, waste reduction, and producing enduring items underscores its dedication to environmental responsibility. 

Furthermore, Fair Indigo’s efforts to trace its supply chain and ensure worker safety contribute significantly to its positive rating. While areas for improvement exist, Fair Indigo is a brand that prioritizes sustainability and ethical practices, making it a promising choice for conscious consumers.


Why does Fair Indigo receive a “Great” rating in the “Planet” evaluation?

Fair Indigo excels in environmental policies by utilizing a high proportion of lower-impact materials, especially organic cotton.

How does Fair Indigo minimize waste production?

The brand adopts low-waste cutting techniques, maximizing fabric use and significantly reducing waste production.

What is the “People” rating for Fair Indigo?

Fair Indigo receives a “Good” rating, showcasing its commitment to workers’ rights, including tracing its entire supply chain.

Does Fair Indigo ensure living wages for all workers in its supply chain?

While it ensures a fair and safe working environment, there must be more certainty about living wages throughout the supply chain, an area for potential improvement.

What is the focus of the “Animals” rating for Fair Indigo?

The rating evaluates the brand’s animal welfare policies and traceability of animal-derived products, earning Fair Indigo a “Good” for transparency.

Is Fair Indigo a vegan brand?

Fair Indigo doesn’t claim to be a vegan brand but maintains transparency about not using animal-derived materials.

How does Fair Indigo contribute to environmental responsibility?

The brand’s commitment to sustainable materials, waste reduction, and producing long-lasting items showcases its dedication to environmental responsibility.

What is Fair Indigo’s overall rating?

Fair Indigo receives a “Great” overall rating, emphasizing its holistic commitment to sustainability despite areas for potential improvement.

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