Faithfull the Brand

Rating: It's a start

Price: $ $ $ $

Location: Australia

Official brand website: Visit

When it comes to sustainability, Faithfull the Brand has been given a rating of “Not Good Enough” in our “Planet” evaluation. This rating is based on various factors that influence the brand’s environmental impact. While the brand does use some lower-impact materials, such as organic cotton, there is no evidence that it is taking meaningful action to reduce water use or eliminate hazardous chemicals in manufacturing. However, it is worth noting that Faithfull the Brand does use biodegradable packaging.

In terms of workers’ rights, Faithfull the Brand has been rated as “It’s a Start” in our “People” evaluation. This rating is determined by assessing the brand’s policies and practices surrounding issues such as child labor, living wages, and gender equality. While the brand traces most of its supply chain and claims to have a Code of Conduct, it does not publicly disclose this code. Additionally, there is no evidence to suggest that workers in the brand’s supply chain are being paid living wages, and the frequency of supplier visits is not stated.

When it comes to animal welfare, Faithfull the Brand has received a rating of “Good” in our “Animals” evaluation. Although the brand does not appear to use animal-derived materials, it does not explicitly claim to be a vegan brand. It is important to note that our evaluation focuses on animal welfare policies and the traceability of animal-derived products.

Based on all publicly available information that we have reviewed, Faithfull the Brand has received an overall rating of “It’s a Start”. While there are areas in which the brand can improve, such as its environmental impact and workers’ rights, it does show some efforts towards sustainability. It is important for brands to continue to make strides towards more sustainable practices to protect our planet and the rights of workers.

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