Rating: It's a start

Price: $ $ $ $

Location: Sweden

Official brand website: Visit

Fjällräven: A Step Towards a Sustainable Future

Fjällräven, owned by Fenix Outdoor AB, is a brand that is making strides in the world of sustainability. With an environment rating of ‘it’s a start’, Fjällräven is committed to using a medium proportion of eco-friendly materials, including recycled materials. By incorporating these materials into their products, they are taking a significant step towards reducing their environmental impact.

While Fjällräven is making progress in utilizing eco-friendly materials, there is currently no evidence to suggest that they have a policy in place to prevent deforestation in their supply chain. However, they do implement some renewable energy sources in their supply chain, which helps to reduce their overall climate impact. This commitment to renewable energy showcases their dedication to minimizing their carbon footprint.

One area where Fjällräven can improve is in their water reduction initiatives. At present, there is no evidence to suggest that they have implemented effective measures to reduce water usage in most of their supply chain. By focusing on implementing water reduction initiatives, Fjällräven can contribute to conserving this vital resource.

Turning our attention to Fjällräven’s labor practices, their current rating of ‘not good enough’ in this area leaves room for improvement. While some of their supply chain is certified by the FLA Workplace Code of Conduct, including all of the final stage of production, there is no evidence to suggest that they implement practices to support diversity and inclusion within their supply chain. In addition, there is no evidence to show that Fjällräven ensures payment of a living wage in most of their supply chain.

When it comes to transparency, Fjällräven received a score of 21-30% in the Fashion Transparency Index. While this score indicates that there is room for improvement, it also highlights that Fjällräven is taking steps towards being more transparent about their practices and policies.

In terms of animal welfare, Fjällräven is making efforts to prioritize the well-being of animals. They have a formal animal welfare policy aligned with the Five Freedoms, which sets clear standards for the ethical treatment of animals. However, Fjällräven lacks clear mechanisms to implement this policy effectively. It is worth noting that Fjällräven does not use fur, angora, exotic animal skin, or exotic animal hair in their products. They also source wool from non-mulesed sheep, showing their commitment to responsible sourcing.

While Fjällräven uses leather and down in some of their products, they do trace most animal products back to the first stage of production. This level of traceability demonstrates their dedication to ensuring that their animal products come from ethical sources.

Overall, Fjällräven is rated as ‘it’s a start’ in terms of their sustainability efforts. While there is still work to be done, Fjällräven is taking significant steps towards a more sustainable future. By prioritizing the use of eco-friendly materials, utilizing renewable energy, and implementing ethical animal welfare practices, Fjällräven is on the right path towards creating a positive impact on the environment and society.

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