General Sleep

Rating: Good

Price: $ $ $ $

Location: New Zealand

Official brand website: Visit

General Sleep: A Sustainable Sleep Revolution

Welcome to General Sleep, the leading brand committed to sustainability and providing a good night’s sleep in harmony with the planet. As a brand that prioritizes environmental responsibility and ethical practices, General Sleep has earned a ‘good’ environmental rating, reflecting its use of eco-friendly materials and renewable energy sources in its supply chain.

Environmental Responsibility

General Sleep takes great pride in its commitment to using a high proportion of eco-friendly materials, with a particular focus on organic cotton. By utilizing organic cotton, General Sleep significantly reduces the amount of chemicals, water, and wastewater used in production. This emphasis on eco-friendly materials ensures that each piece is gentle on the planet, while still maintaining the highest quality standards.

Going beyond material choices, General Sleep is also dedicated to reducing its climate impact through the use of renewable energy. By incorporating renewable energy sources into its supply chain, General Sleep demonstrates its commitment to fighting climate change and creating a better future for all.

While General Sleep’s focus on eco-friendly materials and renewable energy is commendable, there is currently no evidence to suggest that the brand actively minimizes packaging waste. However, the brand’s overall commitment to sustainability is clear and transparent, making small improvements in packaging practices a potential area for growth.

Ethical Labor Practices

In addition to its environmental efforts, General Sleep maintains a ‘good’ rating in terms of its labor practices. The brand exclusively works with Global Organic Textile Standard (GOTS) certified factories, ensuring that its production processes meet strict global standards for worker well-being and fair treatment.

General Sleep understands the importance of transparency and takes pride in tracing its entire supply chain. This commitment ensures that every step of production is accountable and aligned with the brand’s ethical standards.

While General Sleep does ensure payment of a living wage in some areas of its supply chain, it does not specify what percentage of its workers benefit from this practice. Nevertheless, the brand’s efforts to audit most of its supply chain demonstrate its dedication to upholding fair labor conditions.

Animal Welfare

General Sleep recognizes the importance of protecting animal welfare and strives to make conscious choices that reflect this ethos. While the brand does not use fur, leather, down, exotic animal skin, or angora, it does utilize wool, silk, and exotic animal hair in its creations.

With an animal rating of ‘it’s a start,’ General Sleep acknowledges that there is room for improvement in this area. The brand remains committed to exploring alternative and cruelty-free materials to enhance the welfare of animals further.

Overall Sustainability Rating

With its strong focus on environmental responsibility, ethical labor practices, and dedication to animal welfare, General Sleep has earned an overall sustainability rating of ‘Good.’ By continuously striving to improve its practices, the brand sets a high standard for the industry while offering consumers the opportunity to make conscious choices that align with their values.

General Sleep invites you to join the sleep revolution, where sustainability and comfort are not mutually exclusive. Experience the joy of a good night’s sleep, knowing that you are making a positive impact on the planet with your choice of General Sleep.

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