Go Gently Nation

Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: United States

Official brand website: Visit

Go Gently Nation is a renowned apparel brand that is making waves in the sustainability world. With its commitment to the planet, people, and animals, Go Gently Nation is setting an example for other brands to follow.

Planet Rating

When it comes to the environment, Go Gently Nation is doing a fantastic job. The brand has been rated as “Good” in our “Planet” rating, which evaluates brands based on their environmental policies in the supply chain.

One of the factors that contribute to Go Gently Nation’s positive rating is its use of lower-impact materials. The brand prioritizes Global Organic Textile Standard (GOTS) certified organic cotton, which is a more sustainable alternative to conventional cotton.

In addition to using eco-friendly materials, Go Gently Nation also focuses on limiting chemicals, water, and wastewater in its supply chain. This commitment helps reduce the negative impact of the fashion industry on the environment.

Furthermore, Go Gently Nation manufactures its products closer to home. By doing so, the brand minimizes the climate impact of long-distance shipping, further reducing its carbon footprint.

Lastly, the brand also takes steps towards sustainable packaging. While it may not be fully using recycled packaging, the fact that Go Gently Nation incorporates recycled materials shows its dedication to minimizing waste.

People Rating

Go Gently Nation understands the importance of workers’ rights, and while there is room for improvement, the brand is certainly making an effort. In our “People” rating, we have rated Go Gently Nation as “It’s a Start.”

One of the positive aspects of the brand’s supply chain is the use of GOTS certified organic cotton. This certification ensures that the cotton used by Go Gently Nation meets strict social and environmental standards.

Go Gently Nation also traces most of its supply chain, providing transparency and accountability. However, there is no evidence to suggest that the brand has a formal Code of Conduct in place.

Additionally, there is no evidence to suggest that Go Gently Nation ensures its workers are paid living wages. While this is an area that requires improvement, it is commendable that the brand is taking steps towards better labor practices.

Animals Rating

When it comes to animal welfare, Go Gently Nation has room for improvement, but it is off to a good start. Our “Animals” rating rates the brand as “It’s a Start.”

Currently, there is no evidence to suggest that Go Gently Nation has an animal welfare policy in place. While this is a concern, it is vital to acknowledge that the brand does not use certain animal-derived materials, such as fur, exotic animal skin, or exotic animal hair.

However, it appears that Go Gently Nation does use leather, which raises questions about its animal welfare practices. This is an area where the brand could make significant improvements to align with sustainable and ethical standards.

Overall Rating

Based on publicly available information, Go Gently Nation receives an overall rating of “Good.” Despite the brand’s room for improvement in terms of workers’ rights and animal welfare, its commitment to the planet is commendable.

Go Gently Nation sets an example for other apparel brands by prioritizing lower-impact materials, limiting environmental impact, and manufacturing products closer to home. With ongoing efforts towards better labor practices and animal welfare, Go Gently Nation has the potential to become a leader in sustainable fashion.

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