Kings of Indigo

Our Rating: 5 Stars - Great

Price: $ $ $ $

Country of origin: Netherlands

Official brand website: Visit

Kings of Indigo: Elevating Sustainable Fashion

Kings of Indigo, a famous sustainable fashion brand, has garnered attention for its strong commitment to environmental and social responsibility. With a ‘great’ ecological rating, the brand stands out for its extensive use of lower-impact materials, showcasing a conscious effort to minimize its environmental footprint.

Key Takeaways

  • Great Environmental Rating: Kings of Indigo excels in sustainability with a ‘great’ environmental rating, prioritizing lower-impact materials for a reduced ecological footprint.
  • Recycled Packaging: The brand minimizes landfill waste by proudly using recycled materials for packaging, showcasing a dedication to responsible practices beyond product design.
  • Durable Designs for Sustainability: Encouraging sustainable consumption, Kings of Indigo crafts durable and long-lasting products, reducing the need for frequent replacements and minimizing fashion waste.
  • Eco-Friendly Manufacturing: Mindful of eco-friendly practices, the brand’s choice of materials limits chemicals, water, and wastewater in production, ensuring safer products for consumers and the environment.
  • Good Labor and Animal Ratings: Kings of Indigo maintains a ‘good’ labor rating, emphasizing workers’ rights through a Code of Conduct, third-party audits, and improved wages. The brand’s ‘good’ animal rating reflects cruelty-free practices, avoiding fur, leather, down, and more.

Elevating Style, Empowering Responsibility

When Tony Tonnaer founded Kings Of Indigo in 2011, he aimed to create clothing sustainably, both socially and environmentally, without compromising quality. He believed beautiful garments could be made without sacrificing sustainability or quality. 

Since then, the concept of ‘sustainability’ has evolved, and Kings Of Indigo continues to lead the industry in cleaning up and making positive changes. The brand positions itself as a pioneer, always two steps ahead, innovating with materials and production methods to reduce its impact on the planet and people, guided by its Five Pillars of Sustainability.

Commendable Recycling Initiatives

Kings of Indigo proudly embraces recycled packaging, reducing landfill waste and lessening the demand for new resources. This noteworthy practice reflects the brand’s dedication to sustainability, emphasizing a responsible approach to packaging materials.

Durable Designs for Sustainable Living

Encouraging consumers to reduce their climate impact, Kings of Indigo designs clothing built to last. By promoting sustainable consumption through durable and long-lasting products, the brand actively contributes to extending the lifecycle of its items and minimizing overall fashion waste.

Eco-Friendly Manufacturing Practices

In its manufacturing process, Kings of Indigo prioritizes the use of eco-friendly materials. This strategic choice limits the use of chemicals, water, and wastewater and ensures products are safer for consumers and the environment. By adopting these eco-conscious practices, the brand minimizes pollution caused by traditional manufacturing processes.

Exemplary Workers’ Rights Practices

With a ‘good’ labor rating, Kings of Indigo upholds the International Labour Organization’s Four Fundamental Freedoms principles through a comprehensive Code of Conduct. This commitment ensures respect for workers’ rights and provides fair and safe working conditions for employees and suppliers.

To further guarantee the well-being of workers, Kings of Indigo conducts third-party audits of its final stage of production suppliers. This transparent supply chain approach allows the brand to monitor health and safety issues, addressing concerns promptly and effectively. Additionally, the brand acknowledges the importance of fair compensation by implementing measures to improve wages in its supply chain.

Ethical and Cruelty-Free Practices

Kings of Indigo maintains a ‘good’ animal rating by consciously avoiding using fur, leather, down, and exotic animal skin.


Why does the Kings of Indigo have a ‘great’ environmental rating?

Kings of Indigo’s ‘great’ rating is due to its extensive use of lower-impact materials, showcasing a commitment to minimizing its environmental footprint.

What sets Kings of Indigo apart in terms of packaging?

The brand stands out using recycled materials for packaging, contributing to sustainability by reducing landfill waste and decreasing the demand for new resources.

How does Kings of Indigo promote sustainable consumption?

By creating durable and long-lasting products, Kings of Indigo encourages consumers to reduce their climate impact, extending the lifecycle of its items and minimizing fashion waste.

What eco-friendly practices do Kings of Indigo follow in its manufacturing process?

Kings of Indigo focuses on using eco-friendly materials limiting chemicals, water, and wastewater in production to reduce pollution and ensure product safety.

How do the Kings of Indigo prioritize workers’ rights?

The brand maintains a ‘good’ labor rating, follows a comprehensive Code of Conduct, conducts third-party audits, and actively improves wages to ensure fair and safe working conditions.

What contributes to Kings of Indigo’s ‘good’ animal rating?

Kings of Indigo’s commitment to ethical and cruelty-free practices is reflected in its ‘good’ animal rating, as the brand avoids using fur, leather, down, exotic animal skin, exotic animal hair, or angora.

Why choose Kings of Indigo for sustainable fashion?

Kings of Indigo has been rated ‘Great’ for its sustainability efforts, including using lower-impact materials, recycling initiatives, prioritizing workers’ rights, and offering consumers a brand aligned with environmental and social responsibility.


Kings of Indigo emerges as a frontrunner in sustainable fashion, garnering a ‘great’ rating for its commendable commitment to lower-impact materials, recycled packaging, durable designs, and ethical practices. 

By opting for Kings of Indigo, consumers align themselves with a brand that values environmental sustainability and social responsibility, contributing to a more conscious and eco-friendly fashion industry.

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