Price: $ $ $ $
Location: United Kingdom
LONGEVITY LONDON: A Sustainable Fashion Brand
When it comes to sustainability in the fashion industry, one brand that stands out is LONGEVITY LONDON. With a focus on eco-friendly materials and responsible manufacturing processes, the brand has committed itself to reducing its environmental impact and promoting ethical practices.
LONGEVITY LONDON has earned a ‘good’ rating for its environmental practices. The brand uses a high proportion of eco-friendly materials, including Global Organic Textile Standard (GOTS) cotton. By opting for these sustainable materials, the brand ensures that the amount of chemicals, water, and wastewater used in production is limited. This not only reduces the brand’s ecological footprint but also contributes to preserving the planet for future generations.
In addition to using eco-friendly materials, LONGEVITY LONDON also manufactures its products locally. By producing its garments in close proximity to its customer base, the brand minimizes its carbon emissions resulting from transportation. This commitment to local manufacturing showcases the brand’s dedication to reducing its climate impact.
While LONGEVITY LONDON’s labor rating is currently considered ‘it’s a start,’ the brand is taking steps to improve its practices. The final stage of production for its garments is undertaken in the UK and Italy, both of which are medium risk countries for labor abuse.
The brand recognizes the importance of transparency in the supply chain and traces most of its supply chain. However, it remains unclear whether LONGEVITY LONDON ensures the payment of a living wage to all workers involved. This is an area where the brand has the opportunity to further prioritize fair labor practices and ensure that its workers are compensated fairly for their efforts.
LONGEVITY LONDON is also making strides towards improving its animal rating. While the brand currently has an ‘it’s a start’ rating for animal welfare, it does not use leather, exotic animal hair, fur, down, angora, or exotic animal skin in its products. This commitment to avoiding the use of animal-derived materials demonstrates the brand’s dedication to ethical and cruelty-free practices.
However, there is currently no evidence to suggest that LONGEVITY LONDON has an animal welfare policy in place. By implementing such a policy, the brand could further showcase its commitment to the wellbeing of animals and set a higher standard within the fashion industry.
Overall Rating: Good
LONGEVITY LONDON is rated ‘Good’ overall for its sustainability practices. With its focus on using eco-friendly materials, manufacturing locally, and avoiding the use of animal-derived materials, the brand demonstrates a commitment to reducing its environmental impact and promoting ethical practices.
However, there are areas where LONGEVITY LONDON can improve, particularly in terms of labor practices and animal welfare. By addressing these areas, the brand has the potential to become a leader in the sustainable fashion industry, setting an example for other brands to follow.
In conclusion, LONGEVITY LONDON is a brand that prioritizes sustainability and ethical practices. Through its use of eco-friendly materials, local manufacturing, and avoidance of animal-derived materials, the brand is making a positive impact on the environment and working towards a more sustainable future.