Our Rating: 4 Stars - Good

Price: $ $ $ $

Country of origin: United States

Official brand website: Visit

MIAOU is a brand that is making efforts to contribute to sustainability and protect the environment. In terms of their environmental policies, MIAOU has been rated as “It’s a Start” on our Planet rating scale. This rating takes into account various factors related to their supply chain, including carbon emissions, wastewater management, business models, and product circularity.

One of the positive aspects of MIAOU is that they use a medium proportion of lower-impact materials, including recycled materials. By opting for such materials, they reduce their environmental footprint and contribute to the conservation of resources. Additionally, MIAOU chooses low-impact materials that help limit the use of chemicals, water, and wastewater in their supply chain. This conscious decision helps to minimize the negative impact on the environment.

However, one area where MIAOU could improve is in minimizing textile waste in their supply chain. There is currently no evidence to suggest that they have implemented effective strategies to reduce waste or promote textile recycling. By implementing waste reduction measures, MIAOU can contribute to a more sustainable fashion industry and a circular economy.

MIAOU also takes steps to reduce their climate impacts by opting for sea freight shipping over air freight. Sea freight has a lower carbon footprint compared to air freight, as it emits less greenhouse gases. By choosing this transportation option, MIAOU shows their commitment to reducing their carbon emissions.

When it comes to workers’ rights, MIAOU has been rated as “It’s a Start” on our People rating scale. This rating evaluates brands’ policies and practices related to workers’ rights, including issues like child labor, living wages, and gender equality.

MIAOU’s Code of Conduct covers the ILO Four Fundamental Freedoms principles, which provide a framework for ensuring fair and ethical treatment of workers. This demonstrates their commitment to protecting workers’ rights. Additionally, MIAOU partly traces their supply chain, including the final and some of the second production stages. This transparency helps to ensure that workers are not exploited and that ethical practices are followed.

However, there is no evidence to suggest that MIAOU ensures workers are paid living wages in their supply chain. Adequate wages are crucial for ensuring the well-being and dignity of workers, and it is an area where MIAOU can work towards improvement. Regular visits to suppliers also show MIAOU’s dedication to monitoring and maintaining good working conditions.

In terms of animal welfare, MIAOU has been rated as “Good” on our Animals rating scale. While they do not appear to use animal-derived materials, they do not specifically claim to be a vegan brand. This rating takes into account brands’ animal welfare policies and their ability to trace animal-derived products.

Based on all publicly available information that we have reviewed, we rate MIAOU as “Good” overall. The brand has made positive efforts to use lower-impact and recycled materials, opt for sea freight shipping, and promote animal welfare. However, there are areas where MIAOU can further improve, such as minimizing textile waste and ensuring workers are paid living wages. Through continued dedication to sustainability and ethical practices, MIAOU can become an even stronger advocate for a more sustainable fashion industry.

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