Mighty Good Basics

Rating: Great

Price: $ $ $ $

Location: Australia

Official brand website: Visit

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Mighty Good Basics: A Commitment to Sustainability and Ethical Practices

Mighty Good Basics is not just a brand; it’s a movement towards a sustainable and ethical future. Their ‘good’ environment rating speaks volumes about their dedication to eco-friendly practices, but their commitment doesn’t stop there. Let’s delve deeper into their multifaceted approach to sustainability.

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MG/B’s Sustainable Promise: Commitment to Ethical Underwear and a Circular Future

  • Ethical Underwear Commitment: MG/B is dedicated to producing the world’s most ethical underwear, an unwavering commitment.
  • Triple Focus: People, planet, and animals are paramount in our business approach, underscoring the inseparable link between safeguarding the environment and advocating for universal human rights.
  • Circular Business Vision: Their goal is to transition into a fully circular business model by 2025, and they are proactively taking steps toward this target.
  • Responsibility: They acknowledge our role as a business, realizing our profound responsibility to preserve the planet and its future well-being.
old women wearing black bikini and holding a placard written what's in my clothes

Sustainability Through Eco-Friendly Materials

Mighty Good Basics is a trailblazer when it comes to using eco-friendly materials. Their star player is the Global Organic Textile Standard (GOTS) cotton, a game-changer in reducing the environmental footprint. 

By opting for GOTS cotton, the brand significantly lessens the use of harmful chemicals, conserves water, and minimizes wastewater throughout the production process. This makes a mighty impact on the environment and guarantees that consumers are embracing products free from harmful chemicals.

Prioritizing Fair Labor Practices

A ‘great’ labor rating signifies Mighty Good Basics’ commitment to treating workers with the respect and fairness they deserve. This brand stands proud with products Fairtrade International – Small Producers Organizations certified. 

This certification ensures that every person involved in the production process receives fair wages. For Mighty Good Basics, it’s not just about the clothes; it’s about the people who make them.

Transparent Supply Chain

Transparency is the backbone of Mighty Good Basics. They trace their entire supply chain, leaving no room for ambiguity. This dedication to transparency allows them to identify and rectify any potential issues that may arise swiftly. 

Moreover, Mighty Good Basics ensures that a living wage is a standard practice throughout their supply chain. This isn’t just a brand; it’s a beacon of hope for workers’ rights and ethical practices.

Building Strong Supplier Relationships

Mighty Good Basics takes its commitment to its suppliers seriously. Regular visits to suppliers enable the brand to cultivate strong, lasting relationships and, at the same time, observe the production conditions firsthand. Through these personal interactions, Mighty Good Basics ensures that its suppliers adhere to the same values and standards, fostering an ecosystem of mutual growth and accountability.

Minimal Animal Impact

While Mighty Good Basics doesn’t make explicit claims about being a vegan brand, their products are predominantly free of animal materials. This inherent stance makes it challenging to assess their direct impact on animals. However, it is essential to note that their dedication to sustainability and ethical practices extends to all aspects of their products.

Frequently Asked Questions

Is Mighty Good Basics sustainable?

Mighty Good Basics is a sustainable brand because it prioritize eco-friendly materials, emphasizing Global Organic Textile Standard (GOTS) cotton, which reduces environmental impact by minimizing chemical use and resource conservation. 
They uphold fair labor practices, securing Fairtrade International – Small Producers Organizations certification to ensure workers receive fair wages and respectful treatment. Their commitment to transparency, maintaining a living wage, and minimal animal impact further solidify their status as a sustainable brand with a ‘great’ sustainability rating.

What materials does Mighty Good Basics use in their products?

Mighty Good Basics uses eco-friendly materials, including Global Organic Textile Standard (GOTS) cotton. They are committed to reducing the environmental impact of their materials.

Is Mighty Good Basics committed to fair labor practices?

Yes, Mighty Good Basics prioritizes fair labor practices. They ensure that all their products are certified by Fairtrade International – Small Producers Organizations, guaranteeing fair wages and respectful treatment for workers.

How transparent is Mighty Good Basics about its supply chain?

The brand is dedicated to tracing its entire supply chain, ensuring transparency and accountability. This allows them to identify and address potential issues, supporting ethical and sustainable practices.

Does Mighty Good Basics pay a living wage throughout its supply chain?

Yes, Mighty Good Basics is committed to ensuring that workers are paid a living wage throughout their supply chain. This commitment supports the financial well-being of those involved in the production process.

Do Mighty Good Basics products contain animal materials?

Mighty Good Basics products are primarily free of animal materials. While their impact on animals is minimal, their commitment to sustainability and ethical practices remains steadfast.

What is Mighty Good Basics’ overall rating in terms of sustainability?

Mighty Good Basics holds a ‘great’ overall rating, reflecting their dedication to sustainability and fair labor standards. By choosing their products, consumers support a brand that values both the planet and the people who make their items.


With both environment and labor ratings reaching the ‘great’ range, Mighty Good Basics champions sustainability and fair labor practices. By choosing Mighty Good Basics, consumers aren’t merely purchasing clothes; they’re investing in a brand that values the planet, the people who craft their products, and the ethical principles that guide their every step. Join the movement towards a better world; choose Mighty Good Basics.

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