MINI A TURE
Our Rating: 3 Stars - It's a start
Price: $ $ $ $
Country of origin: Denmark
Official brand website: Visit
MINI A TURE is a brand that focuses on sustainability and environmental consciousness. The brand has been rated “Good” in our “Planet” rating, which evaluates brands based on their environmental policies in their supply chains. MINI A TURE is praised for using a high proportion of lower-impact materials, including recycled materials. This helps limit the chemicals, water, and wastewater in its supply chain. The brand also opts for sea freight shipping over air freight to reduce its climate impacts. Additionally, MINI A TURE uses some recycled packaging, further reducing its environmental footprint.
While MINI A TURE has made significant progress in its sustainable practices, there are areas where improvement is needed. In our “People” rating, which assesses brands’ policies and practices regarding workers’ rights, MINI A TURE is rated as “Not Good Enough.” Although some of its supply chain is certified by organizations such as Business Social Compliance Initiative Code of Conduct (BSCI), Global Organic Textile Standard (GOTS) for certified organic cotton, and Sedex Members Ethical Trade Audit (SMETA) Best Practice Guidance, there is no evidence that the brand has a comprehensive Code of Conduct. Additionally, while MINI A TURE traces some of its supply chain, there is no evidence that it ensures workers are paid living wages. Ensuring fair wages and protecting workers’ rights are crucial aspects of creating a sustainable and ethical supply chain.
When it comes to animal welfare, MINI A TURE falls short. The brand has been rated as “Not Good Enough” in our “Animals” rating. There is no evidence that MINI A TURE has an animal welfare policy in place. While it doesn’t appear to use leather, down, angora, or exotic animal skins, there is evidence that the brand uses fur and wool. To improve its rating in this category, MINI A TURE should consider implementing an animal welfare policy and exploring alternative materials that do not rely on animal products.
Based on all the publicly available information that we have reviewed, we rate MINI A TURE as “It’s a Start” overall. The brand’s commitment to using sustainable materials and reducing its environmental impact is commendable. However, there is still work to be done in terms of workers’ rights and animal welfare. By addressing these areas and implementing more comprehensive policies, MINI A TURE has the potential to further improve its sustainability practices and become a leader in the industry.
