Our Rating: 3 Stars - It's a start

Price: $ $ $ $

Country of origin: United States

Official brand website: Visit

NAADAM’s Sustainability Initiatives: A Step Towards Ethical Fashion

NAADAM‘s sustainability journey highlights its dedication to eco-friendly materials and transparency in the fashion industry. While commendable, it also reveals areas for improvement in labor practices and animal welfare. Let’s delve into NAADAM’s sustainability initiatives in detail.

 Key Takeaways

  • NAADAM is committed to using eco-friendly materials and reducing waste in its fashion production.
  • The brand employs low-impact, non-toxic dyes to minimize chemical harm to the environment.
  • NAADAM embraces a closed-loop system for recycling and reusing materials, reducing waste.
  • Transparency in labor practices needs improvement, although the brand traces its supply chain.
  • While NAADAM avoids fur, leather, and angora, there’s room for enhancing animal welfare in its wool and exotic animal hair sourcing.


NAADAM boasts a remarkable history of sourcing premium cashmere directly from Mongolian herding communities. This narrative of sustainable practices dates back to 2013 when college friends Matthew Scanlan and Diederik Rijsemus embarked on a transformative journey to Mongolia’s Gobi Desert. 

There, they formed enduring friendships with local herders while simultaneously witnessing traditional cashmere traders driving up prices and seizing profits from these communities. This first-hand experience ignited a vision to eliminate intermediaries, ensure fair compensation for herder friends, and offer luxury clothing at affordable prices.

Material Sustainability

NAADAM’s foundation is built on sustainable cashmere, stemming from their deep connections with Mongolian herding communities. By directly sourcing this premium material, the brand contributes to the longevity of these cherished fibers. 

Each piece is crafted to endure, embodying a commitment to timeless, sustainable knits that can withstand the test of time. This unique approach to material sourcing, characterized by direct relationships with herders, aligns NAADAM with a mission of redefining sustainability and empowering local communities. 

It signifies more than clothing; it means preserving tradition, ethical practices, and a pledge to create long-lasting, quality products. 

Environmental Commitment: It’s a Start 

NAADAM is actively incorporating eco-friendly materials into its product range, demonstrating its awareness of sustainability’s importance. Using low-impact, non-toxic dyes is a significant step in reducing the fashion industry’s chemical impact on the environment. 

Additionally, the brand’s choice of recycled packaging reduces waste and minimizes the demand for new materials. By implementing a closed-loop system, NAADAM ensures that its production processes are more sustainable and less wasteful.

Labor Practices: It’s a Start 

While NAADAM has a Code of Conduct, its lack of public sharing raises concerns about transparency in labor practices. Transparency is vital for promoting fair labor practices and empowering consumers to make informed choices. 

Although NAADAM is working on improving wages in part of its supply chain, there must be evidence of a living wage guarantee across the entire supply chain. However, the brand’s supply chain tracing and auditing processes show its commitment to understanding and addressing potential ethical challenges.

Animal Welfare: It’s a Start 

NAADAM’s approach to animal welfare is promising, committed to avoiding fur, leather, down, exotic animal skin, and angora in its products. However, there’s room for improvement in ensuring that the sourcing of wool and exotic animal hair aligns with high animal welfare standards.

Overall Sustainability: It’s a Start 

NAADAM demonstrates dedication to sustainability and ethical practices but has significant room for growth. By enhancing labor practices, furthering animal welfare measures, and continuing to prioritize sustainability, NAADAM has the potential to become a prominent brand in the sustainable and slow fashion industry

Meeting consumer demands for transparency and ethical practices could set a positive example for the entire fashion industry.

Frequently Asked Questions

Is NAADAM a sustainable brand? 

NAADAM is on the path to sustainability, with commendable efforts in eco-friendly materials and waste reduction. However, improvements in labor practices and animal welfare are needed for a higher rating.

What steps has NAADAM taken to reduce its environmental impact? 

NAADAM uses eco-friendly materials, low-impact dyes, and recycled packaging. It also employs a closed-loop system to minimize waste in its production processes.

How transparent is NAADAM about its labor practices? 

While NAADAM has a Code of Conduct and traces its supply chain, there’s room for greater transparency in sharing this information with the public.

Does NAADAM ensure fair wages for its workers? 

NAADAM is working to improve wages in part of its supply chain, but evidence of a living wage guarantee throughout the entire supply chain needs to be included.

What is NAADAM’s stance on animal welfare? 

NAADAM avoids fur, leather, down, exotic animal skin, and angora in its products. However, there’s room for enhancing animal welfare in the sourcing of wool and exotic animal hair.

How can NAADAM further improve its sustainability efforts? 

NAADAM can focus on enhancing labor practices, increasing transparency, ensuring a living wage throughout its supply chain, and taking further measures to improve animal welfare.


NAADAM’s sustainability efforts are laudable, but there’s still work to achieve a higher sustainability rating. The brand’s initiatives to use eco-friendly materials, reduce waste, and ensure supply chain transparency are promising, making it a notable contender in ethical fashion. With improvements in labor practices and animal welfare, NAADAM can further distinguish itself as a leader in the sustainable fashion industry.

Similar brands:

Sustainable Review is copyright material. All rights reserved.

Close Bitnami banner